Nile Lundgren

Explore my latest press and media features, including recent publications from notable local sources.

• Own a piece of fashion history: Rocawear-linked NYC condo asks $5.2 million
  

  Nile Lundgren

  April 1, 2026

  Own a piece of fashion history: Rocawear-linked NYC condo asks $5.2 million

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• Genesis Suero Won’t Fit the Script on Owning Manhattan —and That’s the Point
  

  Nile Lundgren

  Brittany RomanoJanuary 28, 2026

  Genesis Suero Won’t Fit the Script on Owning Manhattan —and That’s the Point

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• Inside Nile Lundgren’s Rise to Star of Owning Manhattan on Netflix
  

  Nile Lundgren

  Celebrity News ContributerJanuary 15, 2026

  Inside Nile Lundgren’s Rise to Star of Owning Manhattan on Netflix

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• Ryan Serhant Reveals the Real Reasons Homes Do (and Don’t) Sell
  

  Nile Lundgren

  Terry TerronesDecember 16, 2025

  Ryan Serhant Reveals the Real Reasons Homes Do (and Don’t) Sell

  The Owning Manhattan star breaks down the features buyers care about, the upgrades they don’t, and the surprising career he once had. (L to R) Ryan Serhant, Nile Lundgren from episode 204 of OWNING MANHATTAN. Credit: Courtesy of Netflix© 2025 Netflix, Inc.
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• The full video of Chloe’s musical viewing during Owning Manhattan is really something else
  

  Nile Lundgren

  Hayley SoenDecember 15, 2025

  The full video of Chloe’s musical viewing during Owning Manhattan is really something else

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• ‘Owning Manhattan’ Cast’s Relationships: Full Guide to Who’s Married & More in Season 2
  

  Nile Lundgren

  Morgan PryorDecember 11, 2025

  ‘Owning Manhattan’ Cast’s Relationships: Full Guide to Who’s Married & More in Season 2

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• Owning Manhattan’s Nile Lundgren has sold over $500m in houses, so what’s his net worth?
  

  Nile Lundgren

  Celine ByfordDecember 11, 2025

  Owning Manhattan’s Nile Lundgren has sold over $500m in houses, so what’s his net worth?

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• Inside Netflix’s Owning Manhattan Season 2 Premiere With Ryan Serhant and Cast
  

  Nile Lundgren

  Jasawn PryceDecember 10, 2025

  Inside Netflix’s Owning Manhattan Season 2 Premiere With Ryan Serhant and Cast

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• Let’s see how the Owning Manhattan agents used to look in unrecognisable resurfaced pictures
  

  Ellie RingDecember 10, 2025

  Let’s see how the Owning Manhattan agents used to look in unrecognisable resurfaced pictures

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• The Owning Manhattan cast members who have actually sold the most and least houses
  

  Nile Lundgren

  Celine ByfordDecember 7, 2025

  The Owning Manhattan cast members who have actually sold the most and least houses

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• Owning Manhattan Is Reality TV Perfection
  

  Nile Lundgren

  Victoria BertDecember 7, 2025

  Owning Manhattan Is Reality TV Perfection

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• Owning Manhattan season 2: Meet the cast
  

  Nile Lundgren

  Stephany MonteroDecember 7, 2025

  Owning Manhattan season 2: Meet the cast

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• "I'm on the offense": Owning Manhattan star Ryan Serhant breaks down his entry into the high-pressure real estate world
  

  Nile Lundgren

  Gira RathodDecember 6, 2025

  "I'm on the offense": Owning Manhattan star Ryan Serhant breaks down his entry into the high-pressure real estate world

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• How Real Is the Drama on Real Estate Shows? 'Owning Manhattan' Star Genesis Suero Tells Us
  

  Nile Lundgren

  Liz CalvarioDecember 5, 2025

  How Real Is the Drama on Real Estate Shows? 'Owning Manhattan' Star Genesis Suero Tells Us

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• The Owning Manhattan Cast’s Net Worths Are Truly Eye-Watering—Inside Their Personal Fortunes
  

  Nile Lundgren

  Sophie HansonDecember 5, 2025

  The Owning Manhattan Cast’s Net Worths Are Truly Eye-Watering—Inside Their Personal Fortunes

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• New Development, Agents, and Feuds: Meet the Owning Manhattan Season 2 Cast
  

  Nile Lundgren

  Melanie WhyteDecember 5, 2025

  New Development, Agents, and Feuds: Meet the Owning Manhattan Season 2 Cast

  The highly competitive world of New York City real estate is back for Owning Manhattan Season 2, and Ryan Serhant is as determined as ever to break as many records as possible — even if it means breaking friendships in the process. The new eight-episode season, which is streaming now, picks up where the last left off, with Serhant signing a brand-new Billionaires’ Row tower — but who will he entrust to sell it? Day 1 employees must compete against industry-renowned agents to prove to Serhant that they deserve the best of the best in real estate. And that doesn’t just mean zip codes across the five boroughs. “It’s not just New York City this season,” Serhant previously told Tudum. “It’s about building an empire.” Some of the team go to Miami for new listings, like the Mercedes-Benz residences, which brings fierce competition and reignites old rivalries. Keep reading to learn more about Serhant and the group of agents competing to earn his respect — and multimillion-dollar contracts (preferably at the same time). Popular Now News When Does Stranger Things 5 Vol. 2 Come Out? Dec. 1 A grandfather clock in the attic of the Creel House in 'Stranger Things' Deep Dive Sean Combs: The Reckoning Is a Sweeping Examination of the Hip-Hop Mogul Dec. 3 A black and white photo of Sean Combs staring at the vi with his head in his hands. Explainer The Abandons Fiery Ending Explained Dec. 4 Gillian Anderson as Constance Van Ness and Lena Headey as Fiona Nolan in 'The Abandons' News The Peaky Blinders Will Return in The Immortal Man in March Dec. 5 A man in a dark overcoat stands in profile against a worn brick wall in a dimly lit setting, creating a moody and introspective atmosphere. Smiling man with gray hair in a maroon suit sits indoors with a bright, modern cityscape visible through large windows behind him; the setting is professional and upbeat. Ryan Serhant Team Serhant About Ryan Serhant, CEO of his eponymous brokerage, has closed more than $10 billion in sales and represented clients in record-breaking deals across the country — including the sale of the most expensive home ever sold in Florida for just under $140 million. In September 2020, Ryan launched SERHANT., which has since expanded to eight states, amassed more than 8 million followers across all social platforms, and produced award-winning marketing content and PR campaigns. “We go from basically 300 agents in Season 1 to crossing 1,000 agents in Season 2,” he tells Tudum. Ryan lives in Brooklyn with his wife, Emilia, and their daughter, Zena. Follow Ryan Serhant Woman in a red dress sits smiling in a modern apartment with large windows, city skyline view, and stylish decor, creating a bright, welcoming, and elegant atmosphere. Chloe Tucker Team Chloe Tucker Caine About Chloe Tucker Caine is a Broadway actor turned broker. Originally from a fashion-focused family in Los Angeles, Chloe began her career starring on Broadway in Mamma Mia! before falling in love with the fast-paced world of real estate. (She’s been known to use her musical skills in selling townhouses.) After returning from maternity leave, Chloe continues to break records throughout the city for her luxury sales, rental, and new development clients. As far as her friendship with “soulmate” Jade Shenker, time will tell if their relationship can mend after last season’s drama. Chloe currently lives in Flatiron with her husband, daughter, and toy poodle sidekick, Sadie. Follow Chloe Tucker A woman in a fur coat and pink dress walks past a blue car decorated with colorful flowers on a city street, creating a vibrant, lively, and fashionable urban scene. Jade Shenker Team Serhant About Jade Shenker is a commercial real estate strategist and socialite who’s made her name as a Top 30 Under 30 real estate industry disrupter and adviser. Since founding the brokerage’s commercial division with almost a quarter billion dollars in active listings, she has managed over $650 million in luxury assets, with notable achievements in restructuring, repositioning, and remarketing projects. Jade joined Ryan’s team focusing on commercial, investment, and ultra-luxurious unique assets. Raised by a real estate investment–focused family, she’s served as a board member for planning and zoning committees in South Florida, and remains on the East Village block association where her family still owns property. After a difficult divorce, Jade is more ready than ever to prove what she’s made of this season. Follow Jade Shenker Two men in suits have a serious discussion in a modern office with framed articles on the wall, books, and documents on a cabinet, suggesting a professional and formal atmosphere. Nile Lundgren Team Lundgren About Nile Lundgren is a leading real estate expert with more than $550 million in sales and over a decade of experience representing buyers, sellers, and developers across New York City, Florida, and Connecticut. Nile specializes in the high-end luxury and new development sectors and has done hundreds of deals all over the city. He is also a TV personality who has appeared on several news media segments. Nile is fluent in Spanish — something he puts to use when the brokerage heads to Miami this season. After living in Manhattan for a decade, he now resides in Williamsburg, Brooklyn. Follow Nile Lundgren A well-dressed man smiles while conversing with a woman at an elegant indoor party; warm lighting and stylish decor create a sophisticated, relaxed atmosphere. Jordan March Team Empire Collective About Jordan March has been at SERHANT. since the beginning and is now a managing partner of the Empire Collective Team. “I put in so much work to build this company alongside Ryan,” he says. With 16 years in the real estate industry, he has closed over $1 billion in sales. One of Jordan’s long-term goals is to help minimize the negative environmental impact of buildings by using a conscious approach to energy conservation, green technology, and sustainable architectural design and development. He also has an interest in new development, something he’s hungry for in Season 2 — but will he get the listings he believes he deserves? Follow Jordan March Smiling woman with long blonde hair in a blue dress sits in a modern, brightly lit living room with contemporary furniture and a cityscape visible through large windows, creating a cheerful and welcoming mood. Jessica Taylor Team Kantha About Jessica Taylor leads the new development division of the Kantha team, leveraging her extensive experience in new construction. While she specializes in luxury sales and new development properties, she’s worked with buyers and sellers at every price point and has been involved in more than $500 million in sales. Upon completing her studies at Oxford Brookes University in England, she worked for UBS in London until she relocated to the company’s New York branch in 2014. As a New York City resident for more than 11 years, she’s a proud Gramercy homeowner — and also has two pet llamas in the UK. Follow Jessica Taylor Man in black leather jacket sits relaxed on a green couch in a modern office, with desk, lamp, and computer screens in the background, creating a casual and upbeat mood. Jordan Hurt Team Serhant About Jordan Hurt is a trusted real estate adviser with 11 years of industry experience and more than $200 million in sales. An expert in new development projects and luxury properties, Jordan leverages his diverse industry experience to ensure his clients are always put in the best position to achieve their goals, which is why Ryan tapped him for the Miami project. “It’s a gay city and these are my people,” Jordan says. Originally from Ohio, Jordan previously worked as Ryan’s assistant before launching his own real estate career. He regularly volunteers at The Center: Lesbian, Gay, Bisexual, and Transgender Community Center in NYC and is in the process of creating his own cosmetics line. He currently lives in downtown Manhattan with his French bulldog, Pedro. Follow Jordan Hurt Woman in a vibrant pink dress with dramatic floral sleeves sits smiling in a modern, bright room with large windows, city skyline view, plants, and stylish decor, creating a cheerful, elegant, and welcoming atmosphere. Genesis Suero Team Lundgren About In addition to being an accomplished realtor, Genesis Suero is also a TV journalist with Telemundo, and won the title of Miss New York USA in 2018. The Dominican Republic–born realtor is a member of the Lundgren Team led by Nile Lundgren, where she serves as his right hand, partner, and a star seller with a sales record of several million dollars. After immigrating to the US when she was 13, Suero now uses her career in real estate to help other immigrants navigate the city's intricate home-buying processes. Follow Genesis Suero Woman with long hair in a red outfit stands confidently in a warm, modern kitchen with people socializing in the background, creating a lively, stylish, and inviting atmosphere. Jess Markowski Team Bogard New York About Jessica Markowski is a real estate agent who was born and raised in New York City. A certain podcast recording might’ve positioned her as the office’s resident pot stirrer, but she’s back this season to make amends and close listings. Jessica has built a substantial online following through her work on several projects, including Screenshop (a company co-founded by Kim Kardashian and sold to Snapchat in 2021), for which she serves as the head of communications. Jessica enjoys spending time with her family and her cavapoo, Romeo. Follow Jess Markowski Smiling woman with long black hair in a bright yellow top sits in a modern, sunlit room with abstract art and a cityscape view, creating a cheerful and welcoming atmosphere. Tricia Lee Team Tricia Lee About An accomplished entrepreneur and a prominent voice within the local brokerage and business communities, Tricia Lee is the founder and leader of the Tricia Lee Team at SERHANT. After breaking into the industry with record-breaking first-year sales numbers at her former brokerage, Tricia went on to sell over $200 million in her solo career. before jumping to SERHANT. At the brokerage, she leads Team Tricia Lee with a focus on home sales and luxury rentals alongside her partner and fiancé, Jeffrey St.Arromand. The two have big dreams to break into Manhattan after dominating Brooklyn real estate for years. Follow Tricia Lee Smiling man holding phone sits at a wooden table indoors, conversing with another person; casual, modern office or lounge environment with relaxed, friendly mood. Peter Zaitzeff Team Zaitzeff About A leading authority on luxury and new development, Peter Zaitzeff joined the team for Season 2 of Owning Manhattan. According to Ryan’s Russian-speaking driver, the name Zaitzeff translates to “Sexy Rabbit,” which is fitting as he’s known for selling some pretty hot listings. Peter has closed more than $4.8 billion in sales — including a record-breaking $60 million sale of 150 Charles Street #9A in Season 2, the highest sale ever recorded below 34th Street in Manhattan. When he’s not closing deals, he’s spending time with his two sons in Tribeca or running ultramarathons. He co-founded the Kabuki Syndrome Foundation on his behalf of one of his sons, which has raised more than $5 million for treatment research. Follow Peter Zaitzeff Two people wearing hard hats in a construction site, one in a suit and the other in a black jacket, discussing with smiles, holding documents, exposed walls and unfinished environment, creating a collaborative and optimistic mood. Jeffrey St. Arromand Team Tricia Lee About Jeffrey St. Arromand is a three-time Emmy Award–winning sports television producer and a leading partner of the successful Tricia Lee team, together having been responsible for $300 million in sales. Jeffrey is a public speaker, who has shared his expertise on real estate trends, marketing, storytelling, and brand development. A Brooklyn native, Jeffrey holds a bachelors’s degree in broadcast journalism from Florida A&M University. He is fluent in French and his interests include traveling and spending time with family, including his daughter, Addison, and his fiancée, Tricia Lee.
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• Ryan Serhant returns with 'Owning Manhattan' Season 2. How to watch.
  

  Nile Lundgren

  Melina Kahn December 4, 2025

  Ryan Serhant returns with 'Owning Manhattan' Season 2. How to watch.

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• Nile Lundgren on the discipline behind NYC’s ultra luxury deals — and the high-stakes return of owning manhattan
  

  Nile Lundgren

  Jon StojanDecember 4, 2025

  Nile Lundgren on the discipline behind NYC’s ultra luxury deals — and the high-stakes return of owning manhattan

  When Owning Manhattan returns to Netflix for Season 2 on December 5, viewers will get more than sweeping penthouse shots and backstage drama. They’ll get an intimate, unfiltered look at how some of the world’s top real estate brokers operate under extreme pressure and at the center of that storm is SERHANT. power broker Nile Lundgren. The New York–based luxury agent, who has quietly built a reputation as one of the city’s most disciplined and high-performing dealmakers, says the show didn’t change who he is. But it did force him to elevate everything. “When millions of people are watching you move through real negotiations, real tension, and real relationships, you’re forced to elevate every part of your operation,” he says. “The cameras don’t change the way I sell, but they do change the level of accountability.” That intensity is a running theme for Lundgren, from his earliest days in the industry to the mega-deals that put him on the national map. A fast start and a taste for high stakes Lundgren’s first day in real estate set the tone for the career that followed. His very first showing became his very first closing. “The rush from that moment was insane: the pressure, the stakes, the immediacy of it,” he recalls. “I knew right then this was my arena.” It didn’t take long for him to realize that he wanted to go beyond the typical sales track. “I wanted to sell the most expensive thing you can sell,” he says. “High pressure, high stakes, high reward… that’s when I knew real estate wasn’t just a job, it was my path.” The mindset behind elite performance New York has no shortage of driven agents, but Lundgren credits one single trait for separating the top professionals from everyone else: relentless consistency. “Every day, I wake up as if nothing is guaranteed, because in this business, nothing is,” he says. “You need a fighter’s mentality with a surgeon’s discipline.” A piece of advice from brokerage founder Ryan Serhant sits at the center of that philosophy: What got you here won’t get you there. “That mindset keeps me evolving, sharpening, learning, and refusing to get comfortable,” Lundgren says. “Comfort kills careers.” The breakthrough: Two eight-figure deals that changed everything Lundgren’s career-defining moment came during the pandemic, when a New York client asked him to help with a relocation to Miami. That call turned into an $18 million waterfront mansion purchase; and a month later, a phone call from Serhant himself. “Ryan invited me to join SERHANT., and fourteen months after the original sale, I flipped that same property for $34 million,” he says. “That two-deal run changed everything. It proved I could not only close eight-figure deals, I could duplicate them.” From there, his trajectory steepened, eventually placing him among the most visible agents in the city and landing him on Netflix’s flagship real estate series. Precision, speed, and emotional intelligence at the ultraluxury level Asked what it takes to get nine-figure deals across the finish line, Lundgren doesn’t mince words: speed, precision, emotional intelligence, and absolute focus. “With ultra-high-net-worth clients, the margin for error is zero,” he says. “They’re not buying walls and windows; they’re buying confidence, access, efficiency, and trust.” For Lundgren, working around the clock isn’t a grind, it’s standard operating procedure. “If something needs to get done at 2 or 3 a.m., I do it. There’s no ‘tomorrow’ in the luxury market.” But he stresses that the emotional layer of real estate matters just as much as the analytical one. “Luxury is the way light hits a penthouse at golden hour or the rarity of a Sunset Island lot with full Biscayne Bay views. When you understand the emotional currency of a property, you unlock the deal.” And behind every major closing is another key ingredient: long-term trust. “You don’t meet a billionaire and close the next day,” he explains. “You earn their trust by being consistent, a market expert, and reliable. When they see you as their advisor, everything changes.” Advice for new agents: Stop chasing the commission For those new to the business, Lundgren offers a warning: don’t chase a million-dollar commission before you build million-dollar discipline. “They want the outcome, not the craft,” he says. “Top producers aren’t born, they’re built through consistency, fundamentals, preparation, and follow-through.” What it’s really like to close mega-deals with cameras rolling Season 2 of Owning Manhattan promises even bigger listings, bigger personalities, and bigger stakes — but the real pressure, Lundgren says, isn’t the TV lights. It’s the deals themselves. “When you’re negotiating a $20M, $50M, or $100M deal and the cameras are rolling, there’s no redo,” he says. “The stakes are high, the cameras are on, the world is watching… and you still have to close.” For Lundgren, that isn’t a burden — it’s his natural environment. “High stakes is where I thrive,” he says. As the premiere approaches, the spotlight gets brighter With Owning Manhattan Season 2 dropping December 5, Lundgren is gearing up for another wave of visibility. But underneath the Netflix spotlight is the same discipline, precision, and unshakeable commitment that powered his first-ever sale. “The show didn’t redefine my business,” he says. “It refined it.” And as the world gets a closer look at how he maneuvers through the most competitive market in America, one thing becomes clear: the stakes might be high, but Nile Lundgren has never been more ready for them.
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• Nile Lundgren Has Become One of Miami’s Most Dominant Luxury Real Estate Forces
  

  Nile Lundgren

  Wyles DanielDecember 3, 2025

  Nile Lundgren Has Become One of Miami’s Most Dominant Luxury Real Estate Forces

  In a city known for bold moves and bigger personalities, Nile Lundgren fits right in. The top-producing SERHANT. broker — and star of Netflix’s Owning Manhattan — hasn’t just expanded into Miami’s luxury market. He has stormed into it, making his presence impossible to miss across Miami Beach, Brickell, the Venetian Islands, and beyond. This wasn’t a soft landing or a quiet extension of his New York business. It was a high-profile surge that has reshaped the competitive landscape of Miami luxury real estate — and positioned Lundgren as one of the most recognizable brokers in the city. “High pressure, high stakes, high reward — what a thrill,” he says, recalling the rush of his first deal early in his career. The intensity that made him a standout in Manhattan is the same energy he has brought to Miami, where he has quickly become a fixture in headline-worthy listings and record-breaking negotiations. A Big Personality for a Big Market Miami rewards those who move boldly, and Lundgren does exactly that. His dealmaking style — fast, aggressive, relentlessly strategic — has helped him win listings and close sales in a market where both competition and expectations run high. “Every day, I wake up as if I’m auditioning for the job again,” he says. That mindset has fueled his climb from New York standout to Miami power broker, building a presence that is not only well-established but loudly influential. His footprint spans trophy penthouses, waterfront estates, and high-profile off-market trades. In neighborhoods like South of Fifth and the Venetian Islands, his name is increasingly synonymous with big-ticket luxury deals. The New York–to–Miami Pipeline, Accelerated Lundgren has become one of the brokers most trusted by New Yorkers relocating or investing in Miami — a trend that has exploded over the last several years. With clients often maintaining homes in both markets, he’s become a front-row guide for the city’s growing wave of hedge fund executives, entrepreneurs, entertainers, and global buyers. “People come to me because they want expertise and they want someone who’s been in the trenches of a competitive market,” Lundgren says. Miami buyers — and sellers — have taken notice. His aggressive marketing strategies, rapid response times, and deep understanding of both markets have allowed him to capture luxury inventory that many agents never even hear about. A Media-Driven Broker Built for Miami’s Spotlight Miami is a city where branding matters — and Lundgren’s media presence gives him an edge uniquely suited to this market. As part of SERHANT., a brokerage built on content and global visibility, and with his role on Owning Manhattan, Lundgren approaches listings like productions. “Real estate today is global,” he says. “Your buyer might be watching from thousands of miles away. You need to make them feel the property before they ever walk inside.” In a city where international buyers binge content before booking flights, his cinematic listing videos and polished marketing campaigns have made him stand out — loudly — in an already flashy environment. A Dominant Force in Miami’s Next Era Miami is entering a new chapter defined by massive waterfront redevelopments, branded residences, and an influx of global capital. Lundgren’s high-energy style, national visibility, and dual-market expertise place him at the center of that evolution. With Owning Manhattan Season 2 premiering December 5, his influence is poised to grow even further — not quietly, but in the bold, unmistakable way that has defined his rise in Miami from the start. “The pressure, the stakes, the immediacy — that’s my arena,” he says. And in Miami, a market built on those same principles, Nile Lundgren has become one of its loudest and most dominant luxury players. Written in partnership with Tom White
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• Which 'Owning Manhattan' cast members are not returning for season 2? Here's what we know so far
  

  Nile Lundgren

  MEENAL MEHTADecember 3, 2025

  Which 'Owning Manhattan' cast members are not returning for season 2? Here's what we know so far

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• Sizing up New York City’s lagging luxury growth
  

  Nile Lundgren

  Sheridan WallDecember 1, 2025

  Sizing up New York City’s lagging luxury growth

  The last decade has seen New York City’s luxury market overtaken by its biggest rivals. A report from Redfin shows how the Big Apple’s market has stood stagnant in the last decade as prices in the Sun Belt and South Florida surged. Between October 2015 and October 2025, luxury home prices in New York have hardly budged, rising just 15 percent in the same time period to $4.1 million. The market notched the smallest growth among major metropolitan areas, followed by Houston with over 49 percent luxury price growth. On the leaderboard were West Palm Beach and Miami, where prices grew by over 187 percent and 148 percent to hit just over $4 million and $4.3 million, respectively. The Sunshine State’s ascent among the country’s top luxury markets has been well-documented, riding a wealth migration sparked first by the 2017 tax regulation changes and exacerbated during the pandemic supported a wave of activity and a boom in new development. “The luxury market has expanded far beyond its traditional boundaries,” Redfin’s Head of Economic Research, Chen Zhao, said in a statement. “The priciest homes used to be more concentrated in a smaller number of East and West Coast metros. Today, high-end wealth is increasingly distributed across the Sun Belt — from Florida to Texas to Arizona.” The discrepancy in growth rates could be a sign that the luxury market across the five boroughs is just more mature — it didn’t have the same growth potential because prices had already hit a reasonable ceiling. But other metrics included in the report indicate that market maturity isn’t the only explanation. In the platform’s rankings of luxury markets, New York fell from No. 2 in 2015 to No. 6 in 2025, slipping behind San Francisco, which claimed the top spot in both years, Los Angeles and Miami. “New York’s luxury housing market was already cooling before the pandemic as new taxes on high-priced homes and a flood of new condo developments tempered demand,” the report explains. “When the pandemic hit, that slowdown deepened as wealthy buyers fled the city for larger suburban or Sun Belt homes and foreign investment dried up.” Despite its 10-year downward trend, the city could be preparing for a rebound, if last month’s deal prices are any indication. Luxury home prices rose 10 percent in October compared to the same month last year. Not so fast… Alexander Zakharin, a broker and real estate content creator, is the newest addition to a team at Ryan Serhant’s eponymous brokerage. Enter Your Email SIGN UP Zakharin, who counts roughly 1 million followers across his Instagram, TikTok and YouTube accounts, has joined a team led by Nile Lundgren, a broker who was featured on the first season of Netflix’s “Owning Manhattan.” Before teaming up with Lundgren, Zakharin was an agent with Compass for just six months after a two-and-a-half-year stint with Nest Seekers, the brokerage where Serhant began his real estate career. Lundgren is bringing on a new team member just in time for the premiere of the second season of “Owning Manhattan,” which follows Serhant and brokers with his firm. The show’s eight episodes will be available starting Friday, Dec. 5. Earlier this month, the streaming service released a sneak peek of the season, which featured a new cast member, Serhant’s Peter Zaitzeff, who heads sales at some of the city’s buzziest new developments such as Naftali’s Williamsburg Wharf. Previously with Corcoran, Zaitzeff was also one of agents behind a $60 million deal for a penthouse at 150 Charles, which set the record for the most expensive condo ever sold in Downtown Manhattan. Inside a New York courtroom… Disgraced brokers Tal and Oren Alexander and their brother, Alon Alexander, were back in a New York federal courtroom this week, ahead of their sex trafficking trial set to begin in January. Their appearance came days after prosecutors dropped a fourth indictment against the trio, adding a new charge accusing Oren of sexually exploiting a minor in 2009. In total, the government has brought 11 charges against one or more of the brothers. The latest indictment also broadened the scope of the conspiracy charge. Prosecutors now claim the alleged “sex trafficking scheme” stretched from 2008 to 2021, pushing the start date back by a year. Defense attorneys on Monday pushed back against the government’s proposed witness list, which included 17 alleged victims whose accounts don’t form the basis of standalone charges but would instead be used to support the conspiracy count or a history of alleged sexual assault. Two of those victims were taken off the list, and United States District Judge Valerie E. Caproni said that while prosecutors can choose how to pare down their case, she won’t allow all of the remaining witnesses to take the stand during the trial. The brothers are due back in court on Tuesday, when Caproni will hear arguments over whether the newly added charge against Oren should be separated from the rest — a response to the defense’s argument that it came too close to trial — and the inclusion of certain expert witnesses.
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• Which ‘Owning Manhattan’ Stars Are — And Aren’t — Returning for Season 2 After Offscreen Shakeups?
  

  Nile Lundgren

  Yana GrebenyukDecember 1, 2025

  Which ‘Owning Manhattan’ Stars Are — And Aren’t — Returning for Season 2 After Offscreen Shakeups?

  Netflix’s real estate series Owning Manhattan is returning after some shakeups — but which agents are and aren’t appearing in season 2? Owning Manhattan, which premiered in June 2024, focuses on Ryan Serhant, who is a real estate mogul and CEO of real estate company SERHANT. Ryan previously appeared on Bravo’s Million Dollar Listing: New York from 2012 to 2021. He then starred in the 2017 spinoffs Sell It Like Serhant and Ryan’s Renovation. RHOA Star Kandi Burruss’ Ex Files for Custody, Prenup Dispute “I love Bravo. I wouldn’t be here without them,” Ryan exclusively told Us Weekly in July 2024. “Given the nature of cable TV, even though it’s streaming now, you have advertisers and commercial breaks. You have to create episodes that make people want to tune in next week, which is a different vibe than ‘watch it now.'” Ryan appreciated the chance to try something new with Netflix’s Owning Manhattan. Related: Most Shocking TV Exits of 2025: 'The Pitt,' 'Emily in Paris' and More “There were certain things we couldn’t really play with,” he noted. “As a producer on it as well,” the real estate mogul added. “If you want to create something no one’s seen before in reality TV, the voiceover, the orchestra, the story, and the way all eight episodes almost play out like one documentary—you can’t do that on cable.” He continued: “The crew was insane. Everything was just wild. It was bigger.” Owning Manhattan follows Ryan and the agents at his real estate firm SERHANT as they tackle New York City’s most expensive listings in their pursuit of becoming the number one firm in the city. The first season starred Chloe Tucker Cane, Nile Lundgren, Tricia Lee, Jade Shenker, Jessica Markowski, Jessica Taylor, Jordan Hurt, Jonathan Nørmølle, Jordan March, Savannah Gowarty and Jeffrey St. Arromand. Two months after its premiere, Netflix renewed the show. Keep scrolling to see which cast members have confirmed they are returning — and which haven’t: Ryan Serhant Winnie Au/Netflix There would be no Owning Manhattan without the CEO of SERHANT. Ryan — and the rest of his current team — are at the center of season 2. Chloe Tucker Caine Winnie Au/Netflix After welcoming her first child with her husband, Chloe is back at SERHANT when Owning Manhattan returns. Jordan Hurt Winnie Au/Netflix Season 1 introduced Jordan as Ryan’s former assistant who is now a real estate broker at SERHANT, which is still the case one year later. Jordan March Winnie Au/Netfli The founder of the Empire Collective Team at SERHANT is still at the brokerage — and still on the show. Tricia Lee Winnie Au/Netflix After making the move from selling in just Brooklyn to Manhattan as well, Tricia is coming back with more listings in season 2. Jonathan Nørmølle Winnie Au/Netflix Jonathan was fired by Ryan on screen in season 1 after bad feedback from fellow brokers and a controversial podcast episode. He founded his own brokerage — Next Gen Ventures — before joining Keller Williams NYC. Savannah Gowarty Winnie Au/Netflix According to the season 1 finale, Savannah left SERHANT and is now at Compass Real Estate. She isn’t featured in the sophomore season of Owning Manhattan as a result. Related: Celebrity Real Estate: See Kim Kardashian, Prince William, Duchess Kate and More Stars’ Homes Nile Lundgren Winnie Au/Netflix The founder of Lundgren Team at SERHANT is slated to come back in season 2 of Owning Manhattan. Jade Shenker Winnie Au/Netflix The real estate agent’s falling out with Chloe was the focus of season 1. Jade is coming back in season 2 as she continues to work at SERHANT. Deal of the Day Beauty Lovers, Don’t Wait — The Dyson Airwrap Everyone Wants Is $150 Off Today! VIEW DEAL Jess Markowski Winnie Au/Netflix The real estate agent, who was part of the infamous podcast gate in season 1, is still part of the Owning Manhattan cast. Jessica Taylor Winnie Au/Netflix After voicing the struggles that came with filming, Jessica is confirmed to be part of the season 2 cast. Jeffrey St. Arromand Winnie Au/Netflix Just like most of the other SERHANT agents, Jeffrey is also coming back. JUST FOR YOU Millie Bobby Brown Reveals She Changed Her Name After Getting Married Amy Schumer Flaunts Slimmed-Down Figure After Praising GLP-1 Experience DWTS' Witney Carson Deletes Screenshot of Texts About Dylan and Zac Efron 5 Best Netflix Movies to Watch Right Now, Ranked by Rotten Tomatoes (November 2025) Moisturizer Won't Tighten Skin! Use This Household Item Instead. She stopped using her moisturizer and tried this instead — the results surprised everyone. Anti-Aging Research Center Learn More by TaboolaSponsored Links YOUTUBE NEWS PODCASTS PLAY CROSSWORDS NOW Subscribe to newsletters Subscribe By signing up, I agree to the Terms and Privacy Policy and to receive emails from Us Weekly
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• How Nile Lundgren Became One of NYC’s Most Watched Power Brokers — On and Off Netflix
  

  Nile Lundgren

  Jordan FrenchDecember 1, 2025

  How Nile Lundgren Became One of NYC’s Most Watched Power Brokers — On and Off Netflix

  When Season 2 of Owning Manhattan premieres on Netflix on December 5, viewers will once again step inside the pressure-cooker world of ultraluxury real estate, but this time, with an even closer lens on one of the show’s breakout stars: Nile Lundgren of SERHANT. Lundgren’s rise through the ranks of New York’s most competitive industry didn’t happen quietly. And as millions of Netflix viewers know, he doesn’t operate quietly either. His approach blends fierce discipline, strategic intuition, and a level of pace that mirrors the market he moves in. But long before the cameras arrived, Lundgren had already decided he wanted a business defined by high stakes. The First Deal That Changed Everything Like many top-producing brokers, Lundgren didn’t ease into real estate — he crashed into it. “My very first showing turned into my very first deal,” he says. “The rush from that moment was insane — the pressure, the stakes, the immediacy of it. I knew right then this was my arena.” That instant momentum gave him clarity about the type of career he wanted. “I didn’t just want to do ‘sales,’” he says. “I wanted to sell the most expensive thing you can sell. High pressure, high stakes, high reward — what a thrill.” Outworking a City Where Nothing Is Guaranteed New York’s luxury market rewards talent, but it rewards grit even more. For Lundgren, that grit comes down to a simple mantra: relentless consistency. “Every day, I wake up as if nothing is guaranteed, because in this business, nothing is,” he says. “You need a fighter’s mentality with a surgeon’s discipline.” He credits a defining piece of advice from Ryan Serhant: “What got you here won’t get you there.” “That mindset keeps me evolving, sharpening, learning, and refusing to get comfortable,” Lundgren explains. “Comfort kills careers.” The Two Deals That Pushed Him Into the National Conversation Lundgren’s inflection point came at a moment when most of the world was slowing down: during the pandemic. A client relocating to Miami reached out — and what followed was a pair of eight-figure transactions that reshaped his trajectory. “That turned into an $18M waterfront mansion sale,” he recalls. “About a month after I closed it, Ryan Serhant called me personally and invited me to join him.” Fourteen months later, he sold the same mansion again — this time for $34 million. “That two-deal run changed everything,” he says. “It validated that my system, my relationships, and my discipline worked at the highest level.” Inside the Psychology of a Luxury Deal While the numbers in luxury real estate are massive, Lundgren says the variables that matter most are invisible: accuracy, timing, emotional intelligence, and trust. “With ultra-high-net-worth clients, the margin for error is zero,” he says. “They’re not buying walls and windows; they’re buying confidence, access, efficiency, and trust.” He treats time as the real currency of every deal. “Their time is their most valuable asset, and I protect it fiercely,” he says. “If something needs to get done at 2 or 3am, I do it. There’s no ‘tomorrow’ in the luxury market.” And while data matters, emotion often seals the deal. “Luxury is the way light hits a penthouse at golden hour or the rarity of a west-facing Sunset Island lot with full Biscayne Bay views,” he says. “When you understand the emotional currency of a property, you unlock the deal.” A Warning for New Agents Chasing Fast Money Lundgren has little patience for the “get rich quick” mentality he sees among newer agents. “They want the million-dollar commission before they’ve mastered the million-dollar discipline,” he says. “They’re too focused on the transaction, not the personal transformation.” Real estate, he insists, “rewards preparation, follow-through, and fundamentals.” How Owning Manhattan Turned Up the Pressure — and the Precision With the launch of Owning Manhattan Season 2 days away, Lundgren says the show didn’t reshape his business — but it sharpened it. “Honestly, the show didn’t redefine my business; it refined it,” he says. The cameras made him elevate everything: systems, communication, leadership, discipline. “You become hyper-aware of every decision, every conversation, every missed beat,” he says. “It makes you sharper. It makes you faster.” On-Camera, High Stakes Become Even Higher Viewers see the glossy version of the deal. What they don’t see is how intense it feels to negotiate tens of millions of dollars with cameras rolling. “High-octane pressure,” Lundgren says. “When you’re negotiating a $20M, $50M, or $100M deal and the cameras are rolling, you don’t have the luxury of being anyone but yourself.” There are no retakes. No edits. No breaks. “There’s no ‘cut,’ no redo,” he says. “The stakes are high, the cameras are on, the world is watching… and you still have to close.” To him, that isn’t a burden — it’s an advantage. “High stakes is where I thrive,” he says. The Season 2 Spotlight As anticipation builds for Owning Manhattan’s December 5 return, Lundgren’s visibility as one of the show’s standout personalities only continues to grow. But beneath the spotlight is the same philosophy that guided his very first deal: discipline, speed, and an appetite for pressure. And for millions of viewers tuning in next week, that’s exactly what they’re hoping to see.
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• A $50M trophy-scale duplex rises above Central Park at NYC’s marquee One57 tower
  

  Nile Lundgren

  Georgie MihailaNovember 24, 2025

  A $50M trophy-scale duplex rises above Central Park at NYC’s marquee One57 tower

  The 10-bedroom, 11-bathroom duplex spans two mirror-image floors with nearly 90 feet of Central Park frontage, creating one of Billionaires’ Row’s largest private homes. Manhattan’s Billionaires’ Row is full of trophy listings, but a newly listed fifty million dollar duplex at One57 stands out for scale, views, and a rare two residence stack. The offering combines two identical Central Park facing homes, Residences 52B and 53B, placed directly above each other. Together they create an eleven thousand square foot duplex with ten bedrooms, eleven bathrooms, and almost ninety linear feet of unobstructed park exposure. This is among the largest private homes ever assembled inside the Christian de Portzamparc designed tower. Co listed by Ariel Tavivian and Yair Tavivian of Douglas Elliman alongside Nile Lundgren of Serhant, the home is positioned as a generational level opportunity with cinematic views from nearly every room and the chance to customize a full vertical footprint in one of New York’s most iconic buildings. Key details One57, Midtown Manhattan Price fifty million dollars Two full residences combined into one duplex About eleven thousand square feet Ten bedrooms with flexibility for twelve Eleven bathrooms Nearly ninety feet of Central Park frontage Eleven foot ceilings A duplex formed from two mirror image, park line residences gives the layout clean vertical flow instead of a patched merger. Each floor repeats the same forty three foot corner Grand Salon, wrapped in floor to ceiling glass with sweeping views of Central Park, the Hudson River, and the Midtown skyline. The defining feature is park exposure. Across both levels, an almost continuous wall of glass frames Central Park from the southwest corner up toward Harlem Meer. Morning light moves across the treetops and afternoon light reaches deep into the home. Because both floors match, a future owner has wide planning freedom. Options include up to twelve bedrooms, multiple entertaining zones, a private amenity level, or a double height Great Room overlooking the park. Structural flexibility like this is rare in a supertall tower. The bedroom suites sit on the park line, giving them the same north facing exposure often reserved for formal living rooms. The primary suite is bright, wrapped in glass, and sized for several seating areas. Bathrooms are finished in large veined marble slabs, with soaking tubs and glass panels that keep park and skyline views present even in private spaces. Kitchens are by Smallbone of Devizes, with quiet luxury interiors by Thomas Juul Hansen and fixtures by Dornbracht. Warm neutrals, hand selected stone, and soft reflective finishes run through both floors. One57 remains one of the most recognizable towers on 57th Street and includes the Park Hyatt New York. Residents have access to about twenty thousand square feet of amenities, including a spa, a sixty five foot pool, fitness center, library lounge, private dining suite, and screening room. The duplex sits moments from Central Park, Carnegie Hall, Fifth Avenue shopping, Columbus Circle, and the Museum of Modern Art. The combination of size, perfect stack alignment, uninterrupted park frontage, and full height glass makes this one of the most significant private homes currently on the market on Billionaires’ Row.
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• A $50M trophy-scale duplex rises above Central Park at One57
  

  Nile Lundgren

  Georgie MihailaNovember 24, 2025

  A $50M trophy-scale duplex rises above Central Park at One57

  A $50M trophy-scale duplex rises above Central Park at One57 Manhattan’s famed Billionaires’ Row isn’t short on jaw-dropping listings, but a newly listed $50 million duplex at One57 manages to break through the noise with its sheer scale, unmatched views, and a double-residence setup that almost never comes along. The offering combines two identical Central Park-facing homes — Residences 52B and 53B — stacked directly above each other. Together they form a massive 11,000-square-foot duplex with 10 bedrooms, 11 bathrooms, and nearly 90 linear feet of unobstructed Central Park exposure. It’s one of the largest private homes ever assembled in the Christian de Portzamparc-designed tower, long considered a defining presence on Billionaires’ Row.
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• A Rare $50M Duplex Opportunity Above Central Park Hits the Market
  

  Nile Lundgren

  OFFTHEMARKTNovember 19, 2025

  A Rare $50M Duplex Opportunity Above Central Park Hits the Market

  A trophy-scale duplex possibility just landed on Billionaires’ Row: two identical, park-facing residences at One57—52B and 53B—are being offered together for a combined $50,000,000. Stacked one above the other, the pair would yield roughly 11,000 square feet with nearly 90 linear feet of direct Central Park frontage and cinematic, floor-to-ceiling views in every room. The result is a 10-bedroom, 11-bathroom canvas that reads like a once-in-a-generation opportunity to craft a private home of international stature high above the park. 02.jpg 27.jpg zzz.jpg 250401_EM_157_W_57th_St_52B_18_HIGH RES.jpg 17.jpg 10.jpg 17.jpg 04.jpg 10.jpg 29.jpg 04.jpg 18.jpg 29.jpg 21.jpg 18.jpg 21.jpg 02.jpg27.jpgzzz.jpg250401_EM_157_W_57th_St_52B_18_HIGH RES.jpg17.jpg10.jpg17.jpg04.jpg10.jpg29.jpg04.jpg18.jpg29.jpg21.jpg18.jpg21.jpg Each level is anchored by a 43-foot corner Grand Salon with 11-foot ceilings and triple exposures sweeping across Central Park, the Hudson River, and the Midtown skyline. The mirrored layouts open the door to multiple configurations—think a double-height Great Room, an entire floor dedicated to entertaining or wellness, or a collector-level duplex that nods to Fifth Avenue’s golden-era proportions with today’s engineering. Existing interiors by Thomas Juul-Hansen feature Smallbone of Devizes kitchens, Dornbracht fixtures, and hand-selected marbles—an elegant, move-right-in foundation for bespoke customization. The setting is One57, the Pritzker Prize–winning Christian de Portzamparc’s 90-story icon that also houses the Park Hyatt New York. Residents tap into five-star hotel services and approximately 20,000 square feet of amenities, including a pool, spa, fitness center, screening room, library lounge, and private dining suite—all moments from Central Park, Fifth Avenue, Carnegie Hall, and MoMA. Co-listed by Douglas Elliman’s Ariel and Yair Tavivian and SERHANT.’s Nile Lundgren, the combined 52B/53B package defines privacy, prestige, and permanence on Billionaires’ Row.
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• Rare $50 Million Duplex Opportunity Arrives on Billionaires’ Row at One57
  

  Nile Lundgren

  Lux Exposé EditorialNovember 19, 2025

  Rare $50 Million Duplex Opportunity Arrives on Billionaires’ Row at One57

  A remarkable opportunity has opened on Manhattan’s Billionaires’ Row with the introduction of a combined duplex listing at One57. Priced at $50 million, this potential 11,000-square-foot home brings together two identical, Central Park–facing residences - 52B and 53B - into one of the most sizable and impressive offerings currently available in New York. The property is co-listed by Ariel Tavivian and Yair Tavivian of Douglas Elliman, along with Nile Lundgren of Serhant. A Home Designed Around Direct Park Views Situated on the northern corners of the 52nd and 53rd floors, the two stacked residences present nearly 90 linear feet of direct Central Park frontage. Floor-to-ceiling windows create a clear, uninterrupted visual connection to the park and skyline. From each room, the landscape forms a continuous sweep of greenery, river, and cityscape that is rarely found at this scale. The combined space benefits from four exposures, allowing natural light to move across both floors throughout the day. The result is a calm environment with expansive outlooks that balance both openness and privacy. A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 52B Flexible Space With Exceptional Scale Each level includes a 43-foot corner Grand Salon with triple exposures and 11-foot ceilings, offering abundant room for entertaining or for creating distinct gathering areas. When combined, the residences provide enough space for 10 to 12 bedrooms, several additional living rooms or studies, and the option to design a double-height Great Room. The layout supports a wide range of configurations, from a multigenerational home to a duplex focused on art display or private amenities. Refined Interiors and Luxury Materials Both 52B and 53B were designed by Thomas Juul-Hansen, known for interiors that emphasize understated luxury and precise detail. Finishes include Smallbone of Devizes kitchens, Dornbracht fixtures, and carefully sourced marble. These elements create a polished base for a future owner who may wish to customize the home further while retaining the quality already present throughout. A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 A Rare $50M Duplex Opportunity Arrives on Billionaires’ Row at One57 53B Living at One57 One57 remains one of the most recognizable towers on 57th Street. Designed by Pritzker Prize–winning architect Christian de Portzamparc, the building brought new international attention to the Midtown skyline when it debuted. Its stature is matched by its services: residents have access to the amenities and hospitality of the Park Hyatt New York, as well as 20,000 square feet of private facilities that include a pool, spa, fitness center, screening room, library lounge, and private dining space. The location places residents within minutes of Central Park, Fifth Avenue shopping, MoMA, and Carnegie Hall, creating a lifestyle anchored by convenience and discretion. A Significant Offering With Long-Term Appeal The opportunity to combine two full, park-facing residences at One57 is uncommon, particularly at this scale and in this condition. Residences 52B and 53B offer the chance to create a large, modern duplex with unobstructed views in one of the city’s most established luxury towers. It stands out as a rare option for buyers seeking a substantial and private home with immediate access to the best of Midtown and Central Park.
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• $185 Million Potential Teardown in Palm Beach Hits the Market for the First Time: ‘Once-in-a-Generation Opportunity’
  

  Nile Lundgren

  Kellie SpeedNovember 17, 2025

  $185 Million Potential Teardown in Palm Beach Hits the Market for the First Time: ‘Once-in-a-Generation Opportunity’

  A spectacular legacy compound in Palm Beach, FL, has listed for the first time since it was built in 1976—with the astronomical asking price of $185 million, offering what the listing describes as a "once-in-a-generation opportunity" to own one of the area's most extraordinary legacy estates. That sky-high ask has propelled the dwelling to the top of the week's most expensive homes list—with its listed price sitting at $70 million more than the next most pricey abode. The oceanfront property is owned by Joan Goodman, widow of real estate developer Murray H. Goodman, and sits on 2.25 acres with more than 250 feet of direct frontage overlooking the Atlantic Ocean. The dwelling is located on the island's North End and boasts a primary residence, guesthouse, tennis court, and resort-inspired pool. While the estate is described as being in top-notch condition, it has been suggested that it could be demolished to make way for a much newer megamansion, a trend that has become increasingly popular among Palm Beach properties, particularly those that sit on the waterfront. However, for those who wish to retain a slice of history, there is plenty on offer from the existing abode, which features "a decorative balustraded wall designed by noted society architect Addison Mizner for long-since-demolished Playa Riente, one of the island’s most elaborate estates of the 1920s," according to The Palm Beach Daily News. More jaw-dropping estates to make this week's most expensive list include a Long Island compound owned by Vitamin Shoppe founder Jeffrey Horowitz, a "trophy estate" in La Quinta, CA, with golf course views, and an eight-home compound in Miami. 488 S Beach Rd, Jupiter Island, FL Price: $50,000,000 Tranquility: Just three years ago, Mike Bermes, president and CEO of James West Capital, purchased this 1,41-acre property for $14.05 million, razed the existing structure, and built this 9,000-square-foot residence in its place. Overlooking the Intracoastal, the five-bedroom seaside estate surrounded by floor-to-ceiling glass walls to capture the scenery with 200 feet of shoreline boasts alluring water and fire features. Other highlights include a wine room, home theater, fitness center, and a four-car showroom garage. Multiple terraces are designed to soak in the breathtaking sunset views. More in Lifestyle Sam’s Club’s 2-Piece Ceramic Bakeware Set is a Must-Have Kitchen Essential Parade Frugal Living Expert Kate Kaden’s 6 Practical Tips for Living Below Your Means GOBankingRates Most Americans think 63 is the perfect age to retire, but they’re dead wrong. Here’s the big number to bet on Moneywise 1.3K Plastic Surgeon: Fighting "Turkey Neck" After 60 Comes Down to 1 Thing Beverly Hills MD Ad From the ocean-facing pool area surrounded by sun decks, pathways lead to a private boat dock designed to accommodate a deep-water yacht. Brad Bermes of William Raveis Real Estate-Jupiter Island is the listing agent. 157 W 57th St Units 52 & 53B, New York, NY Price: $50,000,000 Billionaire's Row condos: Offering stunning views of Central Park, this "once-in-a-generation opportunity" boasts two residences with dual entrances nestled on the 52nd and 53rd floors of the One57 tower located above the Park Hyatt New York. The 11,000-square-foot "sky mansion" with four exposures also has views from the Manhattan skyline to the Hudson River. Custom created for grand-scale entertaining, the 10-bedroom estate also has two gourmet kitchens, two primary suites with dressing rooms, and separate staff quarters. According to the listing, the combined residences can also be sold separately. A $17,684 monthly association fee includes a 24-hour concierge and provides access to fitness and yoga studios, screening rooms, and the hotel's amenities. Yair Tavivian of Douglas Elliman and Nile Lundgren of SERHANT. are the listing agents. 200 Dorado Beach Dr # 3141-3142, Dorado, PR Price: $55,000,000 Penthouse Rockefeller Beach: This 11,000-square-foot duplex condo located in the Ritz-Carlton Reserve Residences is the second most expensive listing in Puerto Rico. Built in 2013, this four-bedroom residence in West Beach spans across two floors and also has a full-floor roof deck with infinity pool, outdoor kitchen, and dining terrace. The open floor plan surrounded by retractable glass doors features an ocean-facing living room, a dining room designed for grand-scale entertaining, a chef's kitchen with European cabinetry, and a primary suite with outdoor shower and massage room. Numerous terraces open up to "uninterrupted" ocean views. A $15,581 monthly association fee offers exclusive access to private dining, championship golf courses, tennis and pickleball courts, and three helipads "for seamless arrival." Monica Gotay of THE COLECTIVO GROUP LLC is the listing agent. 70 Vestry St Unit Phs, New York, NY Price: $65,000,000 Duplex penthouse: Silvio Scaglia, an Italian telecom entrepreneur, is said to once again be looking to unload the six-bedroom residence that he purchased for $56,010,250 in 2018. The 7,808-square-foot, southwest corner unit located atop the Robert A.M. Stern-designed building originally hit the market in April 2022 and has been holding firm at the current asking price. Found throughout the 13-room duplex are a corner great room with gas fireplace and Hudson River views, a chef's kitchen that opens up to a terrace for alfresco dining, and a "palatial" primary suite with dressing room and a windowed bathroom with soaking tub. There is also a private elevator, study, library, a home office, courtyard, and 3,687 square feet of outdoor living found on the wraparound terrace. It also comes with two dedicated parking spaces. A $21,342 monthly association fee includes access to a swimming pool, hot and cold plunge pools, a steam room, fitness center, billiards room, and entertaining spaces. Modlin Group LLC is the listing agent. 21 Fairfield Pond Ln, Sagaponack, NY Price: $75,000,000 Two separate parcels: These adjacent East End properties are owned by Vitamin Shoppe founder Jeffrey Horowitz, who shopped around the "ultimate oceanfront compound" for $125 million earlier this year, and later dropped the asking price to $89 million over the summer. The recently reduced compound boasts a 9,000-square-foot primary residence with 200 feet of direct frontage overlooking the Atlantic Ocean. The eight-bedroom estate features a primary suite with glass doors that open up to a private patio. A screening room has custom built-in cabinetry. Terraces overlook the pool, spa, wildflower meadow, and a pavilion with private stairs that lead directly to the beach. A second parcel across the street "with deeded ocean access and its own executive golf course" could accommodate a guesthouse or sports courts, according to the listing. Kieran Brew of Serhant LLC is the listing agent. 7 Ocean Ln, Palm Beach, FL Price: $84,000,000 Under construction: This five-bedroom oceanfront mansion will be completed in late February, according to the listing. The art deco-style estate will feature an "abundant use of windows" to soak in the breathtaking Atlantic Ocean views from nearly every room. Oversized patios and terraces will surround the 9,410-square-foot residence. An underground parking "vault" for up to 14 vehicles can also be found on the half-acre lot. William Yahn of The Corcoran Group-FL Palm Beach is the listing agent. 53370 Ross Ave, La Quinta, CA Price: $85,000,000 Golf course views: This 10-bedroom "trophy estate" boasts mountain views and 470 feet of frontage overlooking a Tom Fazio-designed golf course in The Madison Club. Offering a massive 35,370 square feet of interior space, it is the largest residence ever constructed in the exclusive private club. Built in 2020 as the primary residence of Madison's residential developer, "no expense was spared in its creation." Over-the-top amenities include five full kitchens, two 5,000-square-foot primary suites, 19 fireplaces, an indoor pickleball court, a built-in bar, DJ booth, golf simulator, fitness center, and four pools. The 2.43-acre lot also has a professional outdoor sports court, a guesthouse with private zero-edge pool, and a 13-car garage. Ginger Glass of COMPASS is the listing agent. 190 Palm Ave, Miami Beach, FL Price: $99,000,000 Palm Island: This two-home compound was originally part of a trio of residences that hit the market earlier this year for $150 million. The smaller offering now includes two side-by-side mansions at 190 and 198 Palm Avenue. Offering a combined 15 bedrooms, the two waterfront homes built in 2014 feature a combined 24,036 square feet of luxurious space. Coffered ceilings, Palladian windows, a marble fireplace, and a gourmet chef's kitchen can be found throughout the modernized layout. The 1.38-acre lot also has two swimming pools and docks designed for "multiple mega yachts." Fredrik Eklund of Douglas Elliman-Coconut Grove is the listing agent. 3585 Anchorage Way, Miami, FL Price: $115,000,000 Eight-home compound: The 4.5-acre Banyan Ridge Estate showing more like a mini resort is owned by restaurateur Jonathan D. Lewis, who listed it last year for an eye-popping $135 million. Nestled on 4.5 acres with 180 feet of frontage overlooking Biscayne Bay, the 13-bedroom "sanctuary" is surrounded by waterfalls, koi ponds, meditation gardens, and "hidden" courtyards. The legacy estate boasts two residences, guest homes, and a spa. Infinity pools, a boat dock with lift, boathouse, and six-car garage can also be found on the lushly landscaped lot designed by landscape architect Raymond Jungles. Daniel Hertzberg of Coldwell Banker Realty is the listing agent. 911 N Ocean Blvd, Palm Beach, FL Price: $185,000,000 Oceanfront compound: This 2.21-acre oceanfront legacy compound is owned by Joan Goodman, widow of real estate developer Murray H. Goodman. Offered for the first time since it was custom built in 1976, the 17,572-square-foot estate boasts 12 bedrooms, 18 bathrooms, and more than 250 feet of direct Atlantic Ocean frontage. The property includes a primary residence, guesthouse, tennis court, and resort-inspired pool. The listing says the property could be "reimagined into a bespoke new legacy estate." Overman Marley of Illustrated Properties LLC is the listing agent.
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• $185 Million Potential Teardown in Palm Beach Hits the Market for the First Time: ‘Once-in-a-Generation Opportunity’
  

  Nile Lundgren

  Kellie SpeedNovember 17, 2025

  $185 Million Potential Teardown in Palm Beach Hits the Market for the First Time: ‘Once-in-a-Generation Opportunity’

  A spectacular legacy compound in Palm Beach, FL, has listed for the first time since it was built in 1976—with the astronomical asking price of $185 million, offering what the listing describes as a "once-in-a-generation opportunity" to own one of the area's most extraordinary legacy estates. That sky-high ask has propelled the dwelling to the top of the week's most expensive homes list—with its listed price sitting at $70 million more than the next most pricey abode. The oceanfront property is owned by Joan Goodman, widow of real estate developer Murray H. Goodman, and sits on 2.25 acres with more than 250 feet of direct frontage overlooking the Atlantic Ocean. The dwelling is located on the island's North End and boasts a primary residence, guesthouse, tennis court, and resort-inspired pool. While the estate is described as being in top-notch condition, it has been suggested that it could be demolished to make way for a much newer megamansion, a trend that has become increasingly popular among Palm Beach properties, particularly those that sit on the waterfront. However, for those who wish to retain a slice of history, there is plenty on offer from the existing abode, which features "a decorative balustraded wall designed by noted society architect Addison Mizner for long-since-demolished Playa Riente, one of the island’s most elaborate estates of the 1920s," according to The Palm Beach Daily News. More jaw-dropping estates to make this week's most expensive list include a Long Island compound owned by Vitamin Shoppe founder Jeffrey Horowitz, a "trophy estate" in La Quinta, CA, with golf course views, and an eight-home compound in Miami. 488 S Beach Rd, Jupiter Island, FL Price: $50,000,000 Tranquility: Just three years ago, Mike Bermes, president and CEO of James West Capital, purchased this 1,41-acre property for $14.05 million, razed the existing structure, and built this 9,000-square-foot residence in its place. Overlooking the Intracoastal, the five-bedroom seaside estate surrounded by floor-to-ceiling glass walls to capture the scenery with 200 feet of shoreline boasts alluring water and fire features. Other highlights include a wine room, home theater, fitness center, and a four-car showroom garage. Multiple terraces are designed to soak in the breathtaking sunset views. More in Lifestyle Sam’s Club’s 2-Piece Ceramic Bakeware Set is a Must-Have Kitchen Essential Parade Frugal Living Expert Kate Kaden’s 6 Practical Tips for Living Below Your Means GOBankingRates Most Americans think 63 is the perfect age to retire, but they’re dead wrong. Here’s the big number to bet on Moneywise 1.3K Plastic Surgeon: Fighting "Turkey Neck" After 60 Comes Down to 1 Thing Beverly Hills MD Ad From the ocean-facing pool area surrounded by sun decks, pathways lead to a private boat dock designed to accommodate a deep-water yacht. Brad Bermes of William Raveis Real Estate-Jupiter Island is the listing agent. 157 W 57th St Units 52 & 53B, New York, NY Price: $50,000,000 Billionaire's Row condos: Offering stunning views of Central Park, this "once-in-a-generation opportunity" boasts two residences with dual entrances nestled on the 52nd and 53rd floors of the One57 tower located above the Park Hyatt New York. The 11,000-square-foot "sky mansion" with four exposures also has views from the Manhattan skyline to the Hudson River. Custom created for grand-scale entertaining, the 10-bedroom estate also has two gourmet kitchens, two primary suites with dressing rooms, and separate staff quarters. According to the listing, the combined residences can also be sold separately. A $17,684 monthly association fee includes a 24-hour concierge and provides access to fitness and yoga studios, screening rooms, and the hotel's amenities. Yair Tavivian of Douglas Elliman and Nile Lundgren of SERHANT. are the listing agents. 200 Dorado Beach Dr # 3141-3142, Dorado, PR Price: $55,000,000 Penthouse Rockefeller Beach: This 11,000-square-foot duplex condo located in the Ritz-Carlton Reserve Residences is the second most expensive listing in Puerto Rico. Built in 2013, this four-bedroom residence in West Beach spans across two floors and also has a full-floor roof deck with infinity pool, outdoor kitchen, and dining terrace. The open floor plan surrounded by retractable glass doors features an ocean-facing living room, a dining room designed for grand-scale entertaining, a chef's kitchen with European cabinetry, and a primary suite with outdoor shower and massage room. Numerous terraces open up to "uninterrupted" ocean views. A $15,581 monthly association fee offers exclusive access to private dining, championship golf courses, tennis and pickleball courts, and three helipads "for seamless arrival." Monica Gotay of THE COLECTIVO GROUP LLC is the listing agent. 70 Vestry St Unit Phs, New York, NY Price: $65,000,000 Duplex penthouse: Silvio Scaglia, an Italian telecom entrepreneur, is said to once again be looking to unload the six-bedroom residence that he purchased for $56,010,250 in 2018. The 7,808-square-foot, southwest corner unit located atop the Robert A.M. Stern-designed building originally hit the market in April 2022 and has been holding firm at the current asking price. Found throughout the 13-room duplex are a corner great room with gas fireplace and Hudson River views, a chef's kitchen that opens up to a terrace for alfresco dining, and a "palatial" primary suite with dressing room and a windowed bathroom with soaking tub. There is also a private elevator, study, library, a home office, courtyard, and 3,687 square feet of outdoor living found on the wraparound terrace. It also comes with two dedicated parking spaces. A $21,342 monthly association fee includes access to a swimming pool, hot and cold plunge pools, a steam room, fitness center, billiards room, and entertaining spaces. Modlin Group LLC is the listing agent. 21 Fairfield Pond Ln, Sagaponack, NY Price: $75,000,000 Two separate parcels: These adjacent East End properties are owned by Vitamin Shoppe founder Jeffrey Horowitz, who shopped around the "ultimate oceanfront compound" for $125 million earlier this year, and later dropped the asking price to $89 million over the summer. The recently reduced compound boasts a 9,000-square-foot primary residence with 200 feet of direct frontage overlooking the Atlantic Ocean. The eight-bedroom estate features a primary suite with glass doors that open up to a private patio. A screening room has custom built-in cabinetry. Terraces overlook the pool, spa, wildflower meadow, and a pavilion with private stairs that lead directly to the beach. A second parcel across the street "with deeded ocean access and its own executive golf course" could accommodate a guesthouse or sports courts, according to the listing. Kieran Brew of Serhant LLC is the listing agent. 7 Ocean Ln, Palm Beach, FL Price: $84,000,000 Under construction: This five-bedroom oceanfront mansion will be completed in late February, according to the listing. The art deco-style estate will feature an "abundant use of windows" to soak in the breathtaking Atlantic Ocean views from nearly every room. Oversized patios and terraces will surround the 9,410-square-foot residence. An underground parking "vault" for up to 14 vehicles can also be found on the half-acre lot. William Yahn of The Corcoran Group-FL Palm Beach is the listing agent. 53370 Ross Ave, La Quinta, CA Price: $85,000,000 Golf course views: This 10-bedroom "trophy estate" boasts mountain views and 470 feet of frontage overlooking a Tom Fazio-designed golf course in The Madison Club. Offering a massive 35,370 square feet of interior space, it is the largest residence ever constructed in the exclusive private club. Built in 2020 as the primary residence of Madison's residential developer, "no expense was spared in its creation." Over-the-top amenities include five full kitchens, two 5,000-square-foot primary suites, 19 fireplaces, an indoor pickleball court, a built-in bar, DJ booth, golf simulator, fitness center, and four pools. The 2.43-acre lot also has a professional outdoor sports court, a guesthouse with private zero-edge pool, and a 13-car garage. Ginger Glass of COMPASS is the listing agent. 190 Palm Ave, Miami Beach, FL Price: $99,000,000 Palm Island: This two-home compound was originally part of a trio of residences that hit the market earlier this year for $150 million. The smaller offering now includes two side-by-side mansions at 190 and 198 Palm Avenue. Offering a combined 15 bedrooms, the two waterfront homes built in 2014 feature a combined 24,036 square feet of luxurious space. Coffered ceilings, Palladian windows, a marble fireplace, and a gourmet chef's kitchen can be found throughout the modernized layout. The 1.38-acre lot also has two swimming pools and docks designed for "multiple mega yachts." Fredrik Eklund of Douglas Elliman-Coconut Grove is the listing agent. 3585 Anchorage Way, Miami, FL Price: $115,000,000 Eight-home compound: The 4.5-acre Banyan Ridge Estate showing more like a mini resort is owned by restaurateur Jonathan D. Lewis, who listed it last year for an eye-popping $135 million. Nestled on 4.5 acres with 180 feet of frontage overlooking Biscayne Bay, the 13-bedroom "sanctuary" is surrounded by waterfalls, koi ponds, meditation gardens, and "hidden" courtyards. The legacy estate boasts two residences, guest homes, and a spa. Infinity pools, a boat dock with lift, boathouse, and six-car garage can also be found on the lushly landscaped lot designed by landscape architect Raymond Jungles. Daniel Hertzberg of Coldwell Banker Realty is the listing agent. 911 N Ocean Blvd, Palm Beach, FL Price: $185,000,000 Oceanfront compound: This 2.21-acre oceanfront legacy compound is owned by Joan Goodman, widow of real estate developer Murray H. Goodman. Offered for the first time since it was custom built in 1976, the 17,572-square-foot estate boasts 12 bedrooms, 18 bathrooms, and more than 250 feet of direct Atlantic Ocean frontage. The property includes a primary residence, guesthouse, tennis court, and resort-inspired pool. The listing says the property could be "reimagined into a bespoke new legacy estate." Overman Marley of Illustrated Properties LLC is the listing agent.
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• Lights, Camera, Commissions: How Reality TV and Surge of A-List Agents Have Flooded Industry With Budding Brokers—and ‘Unrealistic’ Standards
  

  Nile Lundgren

  November 11, 2025

  Lights, Camera, Commissions: How Reality TV and Surge of A-List Agents Have Flooded Industry With Budding Brokers—and ‘Unrealistic’ Standards

  Ask any reality TV fanatic to name a real estate agent and it's likely that they'll be able to rattle off a huge number of names—from "Selling Sunset" star Jason Oppenheim to "Owning Manhattan" mogul Ryan Serhant. In the past two decades, the high-powered world of luxury real estate has been transformed into binge-worthy dramas that have captivated millions of viewers, providing a glitzy glimpse into an industry that is now being flooded with budding brokers and agents eager to get a taste of that glamorous lifestyle. Add to that a recent wave of celebrities who have now turned their hand to property sales, including the likes of "Bachelorette" star Tyler Cameron and "Girls Next Door" alum Kendra Wilkinson, and it seems that real estate is ready to rival Hollywood for A-list appeal. These trends have turned a glaring spotlight on the industry—and given it a glittering sheen rarely found in the world of gritty reality TV. But behind the scenes, those who have been working their way up the property ladder for years say the reality is far less glamorous, warning of long hours, fierce competition, and unyielding pressure, aspects of the industry that many newcomers seem blissfully unaware of. The result, they explain, is an influx of budding agents who enter into their new roles expecting the kind of Champagne-fueled open houses and star-studded events depicted on shows like "Selling Sunset," "Owning Manhattan," and "Selling the City," only to be met with a much more brutal scenario. It is a reality that seasoned agents and brokers know only too well and is marked by years of burnout, financial setbacks, and deals that fall apart before the cameras even start rolling. Real estate reality TV shows like "Selling Sunset" has created "unrealistic" expectations for those now entering the industry, its most seasoned agents have warned. Real estate reality TV shows like "Selling Sunset" has created "unrealistic" expectations for those now entering the industry, its most seasoned agents have warned. Jerritt Clark/Getty Images for "Selling Sunset" Season 8 of "Selling Sunset" debuted Sept. 6 on Netflix. Behind the high heels and Champagne open houses depicted in series like "Selling Sunset" (pictured), "Owning Manhattan," and "Selling the City," there is a much less glamorous reality: long hours, fierce competition, and the pressure to close deals.Netflix While many have earned their own celebrity status as a result of these reality TV shows, they want to warn others who are entering the industry under false pretenses to be better prepared for what to expect. Luxury real estate agent and "Owning Manhattan" star Tricia Lee is one such expert, telling Realtor.com® that what you see on screen is just a tiny slice of life in the industry's fast lane. "1,000%, I believe that reality TV has made real estate sales very trendy, glamorous, and achievable. No one will ever tell you the many skills it takes to actually do the job or all of the facets of these deals that need to come together for things to actually get done," she said. Lee went on to note that the hit shows, while entertaining, make the career path look easy, insisting that being a real estate agent isn't "for the weak." "Real estate will always look easy, doable, and overpaid, which is so ironic because we do so much work that we never get paid for and the success ratio is probably as low as it can be," she added. "I read a quote that 90% of new agent licenses in NYC never get renewed. Sounds about right. This isn't for the weak. I'm not even convinced it's for the sane." And, although Lee doesn't believe that these TV shows set out to make real estate look attainable to the everyday person, she admits that is exactly what has happened. "I actually don't believe that shows intend to create these unrealistic expectations, it's just what happens every single time. Listen, this job is finance, it's architecture, property management, and sales. This is skilled negotiations, it's critical thinking at the highest levels, event planning, problem solving, marketing, and now media," she said. "Shows that share the lives and work of successful agents don't necessarily share what it took to get there, to make it onto TV. Well, not until you get to know the agents," she explained. "No one talks about the immense level of work, tenacity, charisma, and impact one has to even have to make it onto a show, oftentimes after already establishing a successful career. I can only tell you this. Everyone making money is working hard and smart to do so," Lee emphasized. Serhant and the cast of "Owning Manhattan," Season 1 Luxury real estate agent Tricia Lee, who appears on "Owning Manhattan," told Realtor.com that TV has made the industry seem "very trendy."Netflix Serhant leans on his team of top agents to sell some of the world's most exclusive luxury listings. Lee went on to note that the hit shows, while entertaining, make the career path look easy, insisting that being a real estate agent isn't "for the weak."Netflix And, Lee isn't the only real estate pro that feels like Hollywood has deceived budding agents. "Selling the City" star Eleonora Srugo previously told Realtor.com that the industry is not as easy as it looks—and it's even harder when you are managing a team of real estate agents that double as TV pros. "I'm not going to lie—it's been difficult to manage the team because a lot of it is managing how they respond to being busy, overwhelmed, or even getting attention, and it really does show you people's strengths and weaknesses. "There have been some things that have been more challenging than others, and I have to manage a team of women. I'm not just managing their real estate careers; but I have a factor of a show in there, so I have to manage a certain level of ego that has to be dealt with. "Real estate is not an industry that takes off quickly. Sometimes you can get lucky on your first deal. Your first year, you just need to learn and get major comprehension for the industry," Srugo said. Meanwhile, Leonard Steinberg, chief evangelist of Compass, made no secret of his dislike of real estate-focused reality series while speaking at The Real Deal's New York City Forum alongside Srugo. During a discussion about the huge surge in the number of reality TV series that focus on the many facets of real estate, Steinberg and Srugo got into a heated debate about the true impact that Hollywood has had on the industry. The divisive conversation saw Steinberg branding real estate reality shows as "cheap content," claiming that the production of these series has caused a "terrible shift," especially when it comes to the professionalism of those working within the industry. "Reality TV has made star agents out of agents who would have been mediocre. You are selling the world an inadequate image. I find that it is damaging for the other people in the industry, and it's selfish," he said. Steinberg also hit out at the glamorous portrayal of many of the agents who appear on reality TV, claiming that it has led many, particularly women, to believe that they have to look "a certain way" in order to succeed. Selling the City "Selling the City" star Eleonora Srugo previously told Realtor.com that the industry is not as easy as it looks—and it's even harder when you are managing a team of real estate agents that double as TV pros.Netflix On a working day, the agents of "Selling the City" wear more demure fashions...for them. "Real estate is not an industry that takes off quickly. Sometimes you can get lucky on your first deal. Your first year, you just need to learn and get major comprehension for the industry," Srugo said.Courtesy of Netflix/© 2024 Netflix, Inc. "I just feel bad for the many female agents because they were never given the platform that was afforded to you," he told Srugo. "If I was a woman I would feel extremely disappointed in it because it over-sexualizes the role of a professional." However, Srugo insisted that her TV show, which debuted in January and focuses on a team of eight real estate agents working for Douglas Elliman, has only helped to further the careers of those who really deserve success, adding that she "fought" hard for the series to follow the format she'd always envisioned. "This was the production company I wanted and the network I wanted. I was happy to represent the city [because] I take a lot of pride in being from the city. What makes reality TV successful is when you focus on a different part of society," she said. Furthermore, Srugo insisted that "self-promotion" is a vital part of working in real estate and added that reality TV simply serves as another way for agents to get noticed and get business. "You have to do [these things], you have to put yourself out there. I worked very hard to get that opportunity. It's all about self-promotion," she went on. Steinberg conceded that reality TV shows have been an "outstanding source of PR" but insisted that they create a skewed view of the real estate industry as a whole, calling for all shows that highlight different brokerages or agents to come with a disclaimer of sorts. "Although the shows offer an outstanding source of PR, they show very bad behavior and it creates a perception that this profession is so quick and easy," he said. "I want a disclaimer line that says, 'What you are about to see is fiction.' I just want a disclaimer." Meanwhile, Leonard Steinberg, chief evangelist of Compass, made no secret of his dislike of real estate-focused reality series while speaking at The Real Deal's New York City Forum alongside Srugo, star of Netflix's hit show "Selling the City." Meanwhile, Leonard Steinberg, chief evangelist of Compass, made no secret of his dislike of real estate-focused reality series while speaking at The Real Deal's New York City Forum alongside Srugo, star of Netflix's hit show "Selling the City."Gonzalo Marroquin/Patrick McMullan via Getty Images Steinberg also hit out at the glamorous portrayal of many of the agents who appear on reality TV, claiming that it has led many, particularly women, to believe that they have to look "a certain way" in order to succeed. Steinberg also hit out at the glamorous portrayal of many of the agents who appear on reality TV, claiming that it has led many, particularly women, to believe that they have to look "a certain way" in order to succeed.therealdeal/Instagram As their discussion drew to an end, Steinberg also highlighted another pet peeve about reality TV: The fact that those who star on screen often receive more attention and business than those who don't, suggesting that Srugo has benefited unfairly from her "celebrity" status. "Reality TV has made heroes and celebrities, so Eleonora is a celebrity now and a celebrity is what gets prioritized because Eleonora will bring in the crowd," he said. Although the first reality TV show revolving around real estate, "Million Dollar Listing," aired in 2006, it wasn't until "Selling Sunset" premiered in 2019 that the industry blew up—and was quickly flooded with eager applicants trying to shoulder their way into real estate careers. Between 2019 and 2020, there was a 26% rise in the number of real estate agents in the industry, a trend that has been attributed to the increased popularity of those same TV shows—as well as the COVID-19 pandemic, which prompted many to reexamine their careers. In 2020, the number of agents skyrocketed 82%, bringing the total to 1,559,537 as of Dec. 31, 2021, per RealTrends Verified. While that number now sits at 1.4 million, there are many who believe there are still too many agents to deal with the amount of inventory on the market—leading to extraordinary levels of competition that could well make it impossible for some to make ends meet, according to Baylor Lariat. Currently, the trend is showing no signs of slowing down and with networks and streaming giants like Netflix and HGTV pouring more and more money into real estate-focused reality TV, it seems the glittering glamour of the industry is going nowhere anytime soon.
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• Ryan Serhant Breaks Down in Tears as He Cracks Under ‘Pressure’ in Dramatic ‘Owning Manhattan’ Season 2 Trailer
  

  Nile Lundgren

  KELSI KARRULINovember 11, 2025

  Ryan Serhant Breaks Down in Tears as He Cracks Under ‘Pressure’ in Dramatic ‘Owning Manhattan’ Season 2 Trailer

  Real estate mogul Ryan Serhant is seen breaking down in tears while opening up about the toll his high-powered career is taking on him in the new trailer for Season 2 of his popular Netflix show "Owning Manhattan." Serhant, 41, premiered his latest reality TV turn in June 2024, when viewers were introduced to some of the top-performing agents at the New York offices of his eponymous company, SERHANT., including the likes of Chloe Tucker Caine and Tricia Lee. The series proved to be a smash-hit success among viewers, prompting Netflix to renew "Owning Manhattan" for another season just weeks after it debuted. However, it seems the "pressure" of running a luxury real estate agency, combined with wrangling a team of agents and starring in his own reality series has become too much for Serhant to bear. "I just feel like there is so much pressure sometimes, I just can't take it," Serhant says as he wipes tears from his eyes at one point. Ryan Serhant was seen breaking down in tears in the trailer for Season 2 of "Owning Manhattan." Ryan Serhant was seen breaking down in tears in the trailer for Season 2 of "Owning Manhattan."NETFLIX The real estate mogul and reality TV star admitted that the "pressure" is beginning to get to him. The real estate mogul and reality TV star admitted that the "pressure" is beginning to get to him. NETFLIX Serhant and the cast of "Owning Manhattan," Season 1 In the first season, viewers saw luxury listings, and were introduced to the many faces of the Serhant group, including stars like Chloe Tucker Caine, Tricia Lee, and others.NETFLIX The real estate tycoon let his emotions get the better of him multiple times throughout the trailer, in which he is seen tearing up numerous times before even breaking what looks like some glass in an apparent outburst of emotion. Having previously promised Netflix fans "all out real estate warfare" in the new episodes of his show, the trailer makes clear that the real estate mogul is delivering on his promise, with agents seen showcasing an array of extraordinary homes to their ultrawealthy clients—all the while doing their best to impress the Serhant boss. As the trailer goes on, so does the drama, with agents seen pushed to the brink to sell their listings and impress Serhant. Some agents let the intense atmosphere get to them as the trailer teased that two of the pros might even get into a physical altercation. Season 2 of the hit series will be available on Netflix beginning Dec. 5 After the first season aired, Serhant spoke to Realtor.com® about what he wanted to do differently after the success of the debut episodes. "As a CEO, I care very much about our brand and our business; but I also know to make a great television show, I just have to work hard and be vulnerable. Great TV is vulnerable TV," he said. The 41-year-old is preparing to let fans into his booming business in Season 2 of "Owning Manhattan," which is set to be released Dec. 5 and will follow Serhant as he leads a team of luxury real estate agents at his eponymous New York City firm. The 41-year-old is preparing to let fans into his booming business in Season 2 of "Owning Manhattan," which is set to be released Dec. 5 and will follow Serhant as he leads a team of luxury real estate agents at his eponymous New York City firm.NETFLIX In the Season 2 teaser for the Netflix drama, Serhant's agents could be seen showcasing the gorgeous abodes to their ultrawealthy clients. In the Season 2 teaser for the Netflix drama, Serhant's agents could be seen showcasing the gorgeous abodes to their ultrawealthy clients.NETFLIX As the trailer went on, so did the drama, as agents were pushed to the brink to sell off their homes and impress Serhant. As the trailer went on, so did the drama, as agents were pushed to the brink to sell off their homes and impress Serhant. NETFLIX Some agents let the intense atmosphere get to them as the trailer teased that two of the pros might even get into a physical altercation. Some agents let the intense atmosphere get to them as the trailer teased that two of the pros might even get into a physical altercation.NETFLIX "I’m excited to see how the cast’s lives have changed and see some of the new faces." He also revealed how much his business has changed since he started filming the first episodes of the show, noting that the number of agents working for his company has more than doubled since "Owning Manhattan" Season 1 first aired. "In the first episode of Season 1, I think I say, 'My name is Ryan Serhant. I lead a real estate brokerage. We have about 300 agents.' Today we have about 700. There’s a lot of faces and different personalities now and different tensions, and we’ve grown a lot, and so I think it’ll be fun," he shared. "But, I’m also focused on making sure we don’t give the audience exactly what they expect. I think 'Owning Manhattan' ended up working so well because it was a surprise to people. And I think Season 2 will probably be even more surprising but in different ways," he said. Although the series has driven up the drama within the group, Serhant admitted that it has done wonders for the business. "I mean, the penthouse at The Jardim that we rented while we were filming then sold for $15 million afterward. "The Huron, the new development in Greenpoint that we filmed where we had the buyer who bought one apartment but then asked to do four apartments at the building—we saw traffic spike by over 1,000% to that website, and we were booked fully with appointments to show that building into, like, middle of July. "Traffic to our website increased by a couple hundred percent. We now get somewhere between 200 and 300 resumes a day from real estate agents who are asking to work here and owners of independent brokerages who would like to open up SERHANT. offices in their territories. I mean, I could go on and on and on," he said at the time.
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• 'Owning Manhattan' Season 2 Trailer Brings the Drama, Teases an Agent's Firing - Watch Now!
  

  Nile Lundgren

  JJ StaffNovember 10, 2025

  'Owning Manhattan' Season 2 Trailer Brings the Drama, Teases an Agent's Firing - Watch Now!

  Owning Manhattan finally has a season two premiere date and trailer! This season on Owning Manhattan, Ryan Serhant abandons “nice” for ruthless ambition, going on the offense to poach New York’s top agents while pushing his empire beyond Manhattan. With hundreds of millions in luxury listings at stake, everyone feels the pressure. Fierce rivalries erupt and friendships are tested, as the Serhant agents battle it out to prove who can survive – and thrive – in Manhattan’s most glamorous and cutthroat market. It looks like there’s a lot of drama this season and a few new faces. It also seems like someone might be fired this season as well, with the trailer ending with Ryan saying, “Tonight’s your last night.” All 8 episodes will drop on Netflix on December 5, 2025. Just Jared figured out which 3 agents have exited the show ahead of the new season. Watch the trailer above and see stills from the series in the gallery.
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• When will Owning Manhattan season 2 air? Release date, what to expect, and more explored
  

  Nile Lundgren

  Prime TimerOctober 21, 2025

  When will Owning Manhattan season 2 air? Release date, what to expect, and more explored

  Ryan Serhant is coming back on Netflix with Owning Manhattan Season 2. Netflix’s real estate reality show will start streaming on December 5, 2025, with all its episodes released simultaneously. The show is set in New York City and follows the operations of a real estate firm which was founded by Serhant. The show was renewed for its second season in August 2024 and was filmed in April 2025. The official trailer released by Netflix promises an intense ride and drama in the real estate Mogul’s firm in New York. Owning Manhattan 2: Cast, premise and what to expect The show delves into the glamorous world of real estate in New York City where the audience will follow Serhant and his team. Together, they will pursue and sell NYC’s luxury and exclusive listings. Serhant’s agents will come together with the goal of making the firm the world’s number no. 1 brokerage firm. The upcoming season will be full of “highest highs and lowest lows”. Speaking to Netflix’s Tudum, Ryan Serhant described season 2 of the reality show as a rollercoaster ride. He stated: “It’s an emotional and physical rollercoaster. There are records broken -$50 and $60 million purchases. There is commercial development in the hundreds of millions of dollars.” Many of the cast members from the first season are expected to return to the second instalment. Cast members such as Genesis Suero, Nile Lundgren, Jordan Hurt, Jess Taylor, Chloe Tucker and Tricia Lee who are still working for the firm could make an appearance. But a few of the former cast members would be missing from this season. These include Maggie Wu who left the firm to work with competitors. Savannah Gowarthy also left the company and may be missing from the action. Ryan Serhant spoke about new faces that would make an appearance on the show. He also revealed that some of the agent’s futures could be in jeopardy, particularly those who are struggling to keep up. The first season of Owning Manhattan featured real listings, profits, losses and sales. The agents competed to sell the Central Park Tower penthouse which was listed at $250 million along with many such properties. But they were not able to sell the penthouse or the Jardim penthouse that was featured on the show. This makes the premise for season 2 even more exciting. The stakes are high this season and the competition is cutthroat. Ryan Serhant describes the situation as “all-out real estate warfare”. He shares that since the inventory is low everywhere there is a shortage of properties for buyers as well as agents. But he also adds that this opens the opportunity to add listings in new locations. He states: “It’s not just New York this season. It’s about building an empire, really. From branded residences, the real estate is the best I’ve ever seen on TV. It’s by far the most expensive I’ve ever seen on TV.” The producers for the series and World of Wonder’s co-founders Fenton Bailey and Randy Barbato are excited about the upcoming season. They expressed their enthusiasm and stated that Ryan Serhant and the entire team have worked hard to make an “unforgettable series that combines compelling business, extraordinary production value.” Season 1 of Owning Manhattan reached the Global Top 10 TV programs in English. It also made its mark as one of the top 10 TV programs in 30 countries. The series was viewed more than 512 million minutes within its first week on Netflix.
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• RED Residential Awards 2025: New York’s Most Prestigious Night in Real Estate
  

  Nile Lundgren

  PR Wire IndiaOctober 21, 2025

  RED Residential Awards 2025: New York’s Most Prestigious Night in Real Estate

  Sold-Out Gala at Club 101 on October 16 Honors Developers, Brokers, and Visionaries Defining the Future of Real Estate NEW YORK, NY, UNITED STATES, September 11, 2025 /EINPresswire.com/ -- The stage is set for one of the most anticipated evenings in U.S. real estate. On October 16, 2025, the RED Residential Awards will return to Club 101 in New York City for a sold-out black-tie gala, celebrating excellence across the residential real estate industry. Widely regarded as the most prestigious night in real estate, the RED Awards spotlight the developers, brokers, architects, contractors, and visionaries shaping the future of the built environment. The RED Residential Awards are distinguished by their rigorous selection process, overseen by a 20-member independent advisory board of respected industry veterans. Nominees are evaluated based on impact, innovation, work ethic, and peer recommendations. 2025 RED RESIDENTIAL AWARD HONOREES Developer of the Year – Sam Charney, Charney Companies Visionary Real Estate Developer of the Year – Matthew Baron, Baron Property Group Property Management Firm of the Year – Michael Mintz, MD Squared Property Group Emerging Brokerage Company of the Year – Ola Tleis, Top Choice Realty LLC Multifamily Investment Firm of the Year – Lav Bauta & Izzy Bauta, Zion Equities Development Team of the Year – Nayi Shen & Michael Bethoney, Bethoney Shen Team, NestSeekers International Luxury Broker of the Year – Nile Lundgren, SERHANT. Lifetime Achievement in Mortgage Services – Michael Kovary, AMS Mortgage Services Emerging Contractor of the Year – Eric DeSimone, DeSimone Builders Fastest Growing Brokerage – New Jersey – Garima Verma & Clay Mason, LIVX People’s Choice Award – Alexander Zakharin, Compass Boutique Condo Developer of the Year – Aaron Yassin, Hive Developers Customer Service Excellence – Fire Alarm/Life Safety – Chris Neil, Empire Fire Alarm Specialist Co., Inc. Title Company of the Year – Mohammed Amin, Esq., Imperium Title Agency LLC Construction and Craftsmanship Excellence – Saban Tasdemir, Tasdemir Marble and Granite International Agent of the Year – Amanda Lynn, NestSeekers Top Specialist of the Year – Condo, Co-op & Townhouse – Shimaa Anwar, Compass Demolition Contractor of the Year – Salvatore Alagna, Allforce Contracting Emerging Agent of the Year – Anita Khan, NYLS Team, Keller Williams NYC Deal of the Year – Luxury Residential Rental – Steve Gold & William McLarnon, Corcoran A Legacy of Excellence With over 300 award recipients to date, the RED Awards have become a career-defining honor for industry leaders nationwide. Previous honorees and attendees include some of the most influential names in real estate, with media coverage extending across major networks and platforms. The upcoming New York gala continues this legacy, reinforcing the RED Awards’ role as not just a celebration, but a movement—one that sets higher standards for excellence, innovation, and community impact across real estate and construction. Event Details: 📅 October 16, 2025 📍 Club 101, New York City 🎟️ Sold Out
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• Season 2 of ‘Owning Manhattan’ Is Coming—and So Is the ‘Turbulence’!
  

  Nile Lundgren

  First For WomenOctober 21, 2025

  Season 2 of ‘Owning Manhattan’ Is Coming—and So Is the ‘Turbulence’!

  Reality TV fans, get ready—Owning Manhattan Season 2 is officially coming back to Netflix in 2025. The reality show follows real estate mogul Ryan Serhant as he builds his luxury real estate company, Serhant, from the ground up in the high-stakes world of New York real estate—with the help of a plethora of employees who all specialize in different branches of the housing market, including business, luxury, condos, apartment buildings and more. Naturally, drama unfolds as cast members compete not just in the housing market—but with each other—creating the kind of tension Selling Sunset fans will love. Keep reading to learn more about Season 2 of Owning Manhattan, including when you can expect to stream it! What to know about ‘Owning Manhattan’ Season 2 Netflix officially announced Owning Manhattan Season 2 in August 2024, just a month after Season 1 premiered and quickly landed in Netflix’s Top 10 list. “We are thrilled with the news that our partners and friends at Netflix are moving forward with a Season 2 of Owning Manhattan,” Fenton Bailey and Randy Barbato, the series executive producers and co-founders of World of Wonder Productions, told Variety in a statement at the time. “Ryan Serhant and the entire cast and production team put their souls into making an unforgettable series that combines compelling business, extraordinary production values and endless heart.” Ryan Serhant led the drama in Owning Manhattan Season 1 by pushing his agents to compete for luxury property listings in New York City. This caused a lot of commotion between cast members, most likely making it one of the reasons the show did so well. “To be honest, it’s overwhelming,” Serhant told Tudum by Netflix. “Expectations were so high for the fans, and I knew we were going to give them something unexpected. Owning Manhattan is so original, and unlike any other show on the air, and to see people fall in love with it on such a global scale is so insane.” Serhant is 40 years old and has been married to his wife, Emilia Bechrakis, since 2016. He often talks about their relationship on Owning Manhattan. Prior to that show, he was on Million Dollar Listing New York and Sell It Like Serhant. He is believed to have closed over $10 billion in real estate sales. Who’s returning for Season 2 of ‘Owning Manhattan’? The Owning Manhattan Season 2 cast is expected to include Ryan Serhant, Genesis Suero, Chloe Tucker Caine, Jess Taylor, Tricia Lee and more of your Season 1 favorites. “I’m giving everyone a heads up to invest in a couch with a seatbelt. Turbulence is coming,” Serhant teased to Tudum. “Remember how you felt in the last few minutes of the surprise Season 1 finale? That’s what you’ll feel for the entirety of Season 2. “Tensions are high. Competition is fierce. Inventory is low everywhere, which means there are not enough homes for our buyers, let alone our agents. So it’s all-out real estate warfare right now, with a lot of pressure on me as CEO to lead us in the right direction.” At the end of Season 1, fans will remember that Serhat Jonathan Normolle, after learning that he was badmouthing his coworkers on the company’s podcast, The Owning Manhattan Podcast, which harmed a showing for a $10 million property. However, Normolle claimed that he had planned the firing, telling Daily Mail, “I had a plan because I was under contract with Ryan and all the sponsorships. The only way I could get out of those contracts was if I got Ryan mad enough for him to fire me. 'And the only way I could do that is by saying all these things like ‘Ryan had done nothing when he was my age, whereas I have been on Forbes under 30. 'I made my first $100 million in my first year in real estate. I was on the cover of Downtown Magazine, I was Rookie of the Year and I won most influential broker at Broker of the Year Awards.'” “I went in on Ryan with all these things, and he got upset enough to fire me on TV and instantly, these contracts were completely void.” It is unclear if Normolle will make an appearance in season 2. When does ‘Owning Manhattan’ Season 2 premiere? Netflix has not confirmed an official Owning Manhattan Season 2 release date yet, but the 10 new episodes are expected to premiere sometime in 2025, all of which will very likely be even juicier than ever.
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• Owning Manhattan Season 2: Release date speculation, cast and plot details – Everything we know so far
  

  Nile Lundgren

  UpTurn BusinessOctober 21, 2025

  Owning Manhattan Season 2: Release date speculation, cast and plot details – Everything we know so far

  Owning Manhattan took Netflix by storm with its first season, offering a thrilling dive into the high-stakes world of New York City’s luxury real estate market. Led by real estate mogul Ryan Serhant, the show blends jaw-dropping property tours with intense office drama, earning a spot in Netflix’s Top 10 list across 30 countries. With Season 2 officially confirmed, fans are eager for details on the release date, cast, and plot. Here’s everything we know so far about Owning Manhattan Season 2. Release Date Speculation for Owning Manhattan Season 2 Netflix announced the renewal of Owning Manhattan for a second season on August 27, 2024, just a month after the debut of Season 1 on June 28, 2024. While an official release date hasn’t been confirmed, Ryan Serhant recently shared that filming for Season 2 has wrapped, with principal photography and final interviews complete. Based on Netflix’s typical production timeline, where reality shows often air 8–12 months after filming, a summer 2025 premiere is likely, with speculation pointing to a potential release around June 27, 2025. This aligns with Netflix’s 30-day promotional window and the rapid turnaround seen in similar series like Selling Sunset. Keep an eye on Netflix’s Tudum or Ryan Serhant’s social media for updates as the premiere approaches. Owning Manhattan Season 2 Expected Cast The core cast of Owning Manhattan Season 2 is expected to feature many familiar faces from Season 1, with Ryan Serhant leading the charge as the CEO of SERHANT. Returning agents likely include: Genesis Suero: Known for her vibrant personality and hustle in the luxury market. Chloe Tucker Caine: A fan favorite for her no-nonsense approach. Jess Taylor: A driven agent navigating the competitive NYC scene. Tricia Lee: A veteran seller and leader of her own team at SERHANT. Nile Lundgren: A luxury real estate expert with a knack for high-end deals. Jordan March, Jeffrey St. Arromand, Jade Shenker, and Jordan Hurt: Key players in the brokerage, expected to bring more drama and deals. Owning Manhattan Season 2 Potential Plot Owning Manhattan Season 2 promises to crank up the intensity, with Ryan Serhant teasing “turbulence” and “all-out real estate warfare.” The plot will continue to follow SERHANT’s elite agents as they tackle New York City’s ultra-competitive luxury real estate market, where inventory is low and stakes are sky-high. Expect: Fierce Competition: With limited properties available, agents will face intense pressure to secure exclusive listings, leading to heightened rivalries within the team. Ryan emphasized that “tensions are high” and “competition is fierce,” suggesting more interpersonal drama than Season 1. Luxury Listings: Season 2 will showcase even more extravagant properties, building on Season 1’s highlights like the $250 million Central Park Tower penthouse and Bad Bunny’s $150,000-per-month rental. The show’s signature drone shots and tours of Manhattan’s most exclusive homes will remain a draw for fans. SERHANT’s Expansion: The brokerage’s growth into Florida and other states will be a key focus, exploring how Ryan and his team navigate new markets while maintaining their dominance in NYC. This expansion could introduce new challenges and opportunities for the agents.
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• Miami Beach’s Largest Waterfront Estate Splashes Onto the Market for $169 Million—Months After Selling for Record-Breaking $105 Million
  

  Nile Lundgren

  August 19, 2025

  Miami Beach’s Largest Waterfront Estate Splashes Onto the Market for $169 Million—Months After Selling for Record-Breaking $105 Million

  This week’s roundup of America’s most expensive listings is headlined by Miami Beach’s $169 million oceanfront estate, but among the top properties is Villa De Casuarina at 221 Casuarina Concourse in Coral Gables, exclusively listed by the Lundgren Team at SERHANT. for $27.5 million. The Mediterranean-inspired residence offers more than 11,500 square feet of living space with eight bedrooms, ten bathrooms, a cedar wine cellar with rolling ladder, a home theater, and a disco lounge. A recently renovated chef’s kitchen features marble countertops, dual Sub-Zero refrigerators, and a Miele coffee station. Outdoors, the estate boasts 388 feet of direct water frontage, manicured gardens, a heated pool, summer kitchen, and a private dock with capacity for a 60-foot yacht. Built in 2000 and modernized for today’s market, Villa De Casuarina combines timeless design with lifestyle-driven amenities. Its inclusion in Realtor.com’s most expensive homes list places it alongside trophy properties in Palm Beach, Beverly Hills, Park City, Pebble Beach, and Santa Monica — underscoring the strength of South Florida’s luxury market and the international demand for waterfront estates.
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• Inside a Boho-Chic Chelsea Townhouse Listed with a Star Agent from Netflix’s ‘Owning Manhattan’
  

  press

  March 20, 2025

  Inside a Boho-Chic Chelsea Townhouse Listed with a Star Agent from Netflix’s ‘Owning Manhattan’

  By Ava Cobb After major successes like Selling Sunset and Buying Beverly Hills, it seems like California is dominating the reality TV scene these days. But, feat not. The first Netflix real estate reality TV show based in New York City, Owning Manhattan, just launched. The series follows Ryan Serhant and his team at his eponymous brokerage as they market luxury listings throughout the city and look to make major deals. Nile Lundgren, one of the SERHANT. agents starring in the show, recently listed this Boho-chic townhome in Chelsea for $5.995 million. The four-story residence on West 22nd Street holds two self-contained apartments and features eclectic, eye-catching design choices. Built in 1874, historic charm is ever-present throughout both units. Exposed brick is a key feature of the living spaces, giving the apartments a warm and classic feel. Original fireplace mantels, lovely archways, crown moldings, and refined hardwood floors also contribute to the magical atmosphere. Unit #1 is a two-bedroom duplex with a garden level entrance. It has large windows and soaring high ceilings in the main living room, creating a relaxing, airy feel. Colorful walls and wallpaper set this residence apart from the typical clean, and more sterile, new apartments being built today. A standout feature is the gorgeous loft, which is currently used as a bedroom. Outside, there’s a generous backyard with a covered dining area, perfect for hosting guests and enjoying Manhattan’s seasons right at home. Unit #2 is occupied until summer 2025, and therefore not pictured here. It has four bedrooms, so a bit more space for those with kids or frequent visitors. This two-unit configuration presents an enticing opportunity to purchase the property as a pure investment move and become a landlord, or to live in one unit and rent out the other. After all, who doesn’t dream of some reliable passive income when living in NYC?
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• EXCLUSIVE: ‘Owning Manhattan’ Star Chloe Tucker Caine Stages an Elaborate Musical in a Bid To Sell $6 Million Townhouse
  

  Press

  March 17, 2025

  EXCLUSIVE: ‘Owning Manhattan’ Star Chloe Tucker Caine Stages an Elaborate Musical in a Bid To Sell $6 Million Townhouse

  By Karli Mullane Owning Manhattan” star Chloe Tucker Caine is literally singing the praises of her latest luxury listing by putting on an over-the-top musical performance within the walls of the $5.9 million townhouse—even enlisting her boss, Ryan Serhant, to take part in a chorus girl-style kickline. The expertly produced, 6.5-minute film follows Caine, 35, and a full cast of entertainers as they break into an original song and perform snappy choreography on all four floors of 304 W. 18th St. to spotlight the home’s many amenities. Caine and a pair of tutu-wearing ballerinas point out the property’s custom wooden staircase by using its railing as a ballet barre. Chorus members then pop their heads out of the home's nine Juliet balconies to highlight the building’s incredible views. Backup dancers channel “Beauty and the Beast” to give potential buyers a look at the home’s library, and co-listing agent Nile Lundgren does a ”Hamilton”-style rap atop a private rooftop nursery before the musical number spills into the street for its Serhant-filled finale. Caine highlights the townhome's custom staircase alongside ballerinas using the railing as a barre. Of course, Caine’s stage skills are already well known to “Owning Manhattan” fans. The hit Netflix series introduced her Broadway background in the premiere episode of Season 1, revealing that she spent 10 years pursuing acting before pivoting to real estate—and even landed the lead in the Broadway National Tour of "Mamma Mia." In an interview with Realtor.com®, Caine explained that she has completely closed the curtain on her Broadway dreams in order to go “all in” on real estate. However, she admits she was excited to tap into that part of her work history for this creative listing video, particularly after stepping into her new role as a mother last year. “I think ever since having my baby I was like, I’m not just a real estate agent. I’m not just a mom. I can be more than one thing and it really inspired me to be like, no, I didn’t need to shut the door on this musical side of me," she explains. “Actually, I can use it to my advantage, and this could be what makes me stand out amongst all these other agents,” she adds. “It’s been really special for me to feel like I can truly be myself and show these parts of myself and still be highly regarded in the industry, but doing it in my own way.” So far, the bold marketing move is a hit with her target audience: potential buyers. “It’s going super viral online,” Caine reports. “We’re about to hit a million views on all of our platforms and the turnout has been insane. We’ve done so many showings [and] second showings. Fingers crossed we get offers in for it soon.” Caine previously landed the lead role in the Broadway National Tour of "Mamma Mia!" and is now borrowing from her performance background to sell real estate. Caine's creative video is grabbing the attention of potential buyers for the property located at 304 W. 18th St. in New York, NY. In addition to interested buyers, Caine has also received rave reviews and “an outpouring of love” from fellow agents. She says this musical marketing strategy just might become her signature act in the industry. “So many listing videos come out, and they’re all kind of the same thing: ‘Welcome to this.’ I would love to keep making these, and maybe that’ll be my thing. “Creativity really does always win in this industry and the more out-of-the box you can be, the better chance you have of getting the deal done," Caine says. This musical listing is the third major video production she has released in recent months. She launched a web series in November called “Chloe in Manhattan” that humorously portrays her personal journey from aspiring stage actress working at a bar to reality TV real estate agent. “[I] really did get hired and fired from almost every single bar in New York until a point where I just was like, this is not working,” she says. “And I really was like, 'What’s a real adult job that I can do?' Because all I’ve ever done previously was perform in theater from a very young age.” Episode 1 borrows the tune of “The Wizard and I” from “Wicked,” so Caine can belt out “Ryan Serhant and I” to explain how she got him to hire her in 2021. “I watched an episode of ‘Million Dollar Listing’ and I saw Ryan and I was like, 'I can do that, and that’s the guy I want to work for,'” she recounts. “I started to copy the way he would put videos out. I started putting out a bunch of YouTube videos until I got a meeting with Ryan. “I really did have to convince him to let me join the company because I, at that point, only had so much experience in the industry. I had focused on rentals and rental buildings. “I really was like, 'You gotta hire me. I’m your girl!' And he really took a chance on me," Caine says. Caine launched a web series called "Chloe in Manhattan" that portrays her journey from Broadway hopeful to real estate reality star. Caine sings an original cover called "Ryan Serhant and I" to explain how she got him to hire her in 2021. In Episode 2, Caine parodies the “Chicago” hit “Roxie” to plant her flag in the Manhattan real estate market. She uses the lyrics to celebrate closing more than $100 million in career sales and even calls out rival agent and former “Million Dollar Listing: New York” star Fredrik Eklund in a particularly sassy line from her original cover. So what does it take to pull off these polished productions? Caine proudly reveals they are all “completely self-funded, completely self-produced,” and are completed “in like five days, maybe a week at most.” “From the lyrics to going into the studio, having the band record everything, we do about one day of studio for the band, one day of my vocals, one day of rehearsal, and then we shoot,” she says. Caine declined to share how much it costs to make each video but insists “it’s way, way, way less than you would think,” and teases that “everyone is getting paid Skittles, but they believe in the project.” Collaborators include Caine’s previous professional contacts, choreographer Michael McCrary and musical director Micheal Ferrara, as well as some assistance from SERHANT Studios., the in-house production company at the firm—and Ryan himself. “Usually how that works is I’ll say, ‘Hey Ryan, I need you for 10 minutes,’ and I don’t tell him what we’re doing,” explains Caine. “He’s pretty great about that. There’s no rehearsal. He just does it.” Caine and her team pull references from the Broadway classic "Chicago" for her "Chloe in Manhattan" series. Caine reveals it takes her team about a week or less to put together these highly-produced videos. Of course, Serhant and Caine will appear onscreen together again in Season 2 of “Owning Manhattan," which Serhant describes as “all-out real estate warfare.” Caine agrees the sophomore season of the series is “really, really intense.” “Ryan’s not kidding. I think we’re all just incredibly competitive," she says. “Season 1 of a show, in general, is a lot of setting up the world; and in this season, you really get to see a lot more of our personal lives and how that bleeds into our jobs at SERHANT. “People are just determined to do deals and get things done—and it gets messy.” When it comes to Caine’s personal and professional lives playing out on the show, she’ll be seen navigating a return to the office after giving birth to her daughter, now 10 months old, and taking a six-month maternity leave. “I’m coming back to work as a new mom, and I really almost have to start over in a lot of ways, so it’s a lot of self-discovery and trying to figure out who do I want to be in this industry?" she says. "What makes sense for me as a mom? As a businesswoman?” If her musical marketing videos are any indication, it seems Caine has scripted the perfect answer to those questions—and as she works out of the SERHANT. office on West Broadway, she remains open to a second act on the stages of the famous theater district of the same name that’s just up the street. “I hope so. Fingers crossed. There’s some very exciting things on the horizon, but I would love to do that," she admits. “They say the busy girl has time for everything, so bring it on!”
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• Real estate expert urges Fed to cut rates as Americans struggle with housing costs
  

  press

  March 17, 2025

  Real estate expert urges Fed to cut rates as Americans struggle with housing costs

  By Fox News Serhant Real Estate associate broker Nile Lundgren joins 'America's Newsroom' to discuss the impact of the 'astronomical' cost of housing. https://www.foxnews.com/video/6355304067112
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• Launch party at Mercedes-Benz Places oozes pre-pandemic energy
  

  press

  March 17, 2025

  Launch party at Mercedes-Benz Places oozes pre-pandemic energy

  Developers, top agents gather at packed sales center launch By Kathrine Kallergis Ugo Colombo walked into the Mercedes-Benz Places sales center launch wearing sunglasses with a light orange tint. Colombo glided through the building, sizing up the finishes for the planned Brickell condo project. The car enthusiast — he owns the luxury car dealership the Collection — is rarely seen at industry events. He was among a handful of developers and hundreds of real estate agents and brokers who attended the opening on Feb. 5, hosted by Michael Stern’s JDS Development and Mercedes-Benz. JDS is developing the tower with Gianluca Vacchi’s GV Development. It felt like a pre-pandemic bash. The day began with an automotive press conference. The German automaker is lending its Vision EQ Silver Arrow, an electric concept car, to the sales center for a year. Other Mercedes-Benz models lined the street leading up to the site. Celebrity broker Ryan Serhant, who is leading sales for the 800-unit, two-tower development, and his wife, Emilia Bechrakis Serhant, attended the party, as did Anatomy Fitness owner Chris Paciello, Douglas Elliman’s CEO Michael Liebowitz, Serhant’s Nile Lundgren, Elliman agent Tara West, broker Andres Asion and JDS and GV business partner Rafi Gibly. By the Silver Arrow concept, Liebowitz and Stern chatted, The Real Deal observed. The developer used the party to reveal the project’s scale model, an onsite F1 simulator and a virtual reality experience by Yupix. Serhant also announced the sales launch of units in the second tower. Prices in tower two start at $750,000 for a one-bedroom. ShOP Architects is designing the complex, at 191 Southwest 12th Street. Mercedes-Benz Places will have more than 130,000 square feet of amenities with restaurants, health and fitness facilities, sunrise and sunset pools and a 174-key hotel. Sales launched about a year ago, with unit prices starting at $500,000. It’s expected to be completed in 2027, according to marketing materials. Stern’s New York-based JDS secured approval from the city of Miami to build the tower in 2020. In exchange, he agreed to build an $8 million firehouse for the city of Miami, and $5 million into public benefits, including a redesign of the adjacent Southside Park. Last year, Stern teamed up with Italian investor Vacchi. In December, a project consultant sued Vacchi, seeking payment for his financial evaluations of three condo projects in Miami and Miami Beach, including Mercedes-Benz Places.
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• EXCLUSIVE: ‘Owning Manhattan’ Star Chloe Tucker Caine Stages an Elaborate Musical in a Bid To Sell $6 Million Townhouse
  

  townhouse

  realtor.comFebruary 15, 2025

  EXCLUSIVE: ‘Owning Manhattan’ Star Chloe Tucker Caine Stages an Elaborate Musical in a Bid To Sell $6 Million Townhouse

  By Karli Mullane February 15, 2025 “Owning Manhattan” star Chloe Tucker Caine is literally singing the praises of her latest luxury listing by putting on an over-the-top musical performance within the walls of the $5.9 million townhouse—even enlisting her boss, Ryan Serhant, to take part in a chorus girl-style kickline. The expertly produced, 6.5-minute film follows Caine, 35, and a full cast of entertainers as they break into an original song and perform snappy choreography on all four floors of 304 W. 18th St. to spotlight the home’s many amenities. Caine and a pair of tutu-wearing ballerinas point out the property’s custom wooden staircase by using its railing as a ballet barre. Chorus members then pop their heads out of the home's nine Juliet balconies to highlight the building’s incredible views. Backup dancers channel “Beauty and the Beast” to give potential buyers a look at the home’s library, and co-listing agent Nile Lundgren does a ”Hamilton”-style rap atop a private rooftop nursery before the musical number spills into the street for its Serhant-filled finale...
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